Geotargeting is the practice of targeting web content to specific countries. This typically also includes targeting speakers of specific languages and variants of languages.

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SEO best practices for a web feature that uses geolocation by IP Address

I'm working on a feature that tailors content based on a geo location lookup by IP address in order to provide information based on the general area where this visitor is from. I'm concerned that ...
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Options for geotargeting content

My company is creating a web portal that is designed to put relevant local geographic data in front of our users. Aside from using IP addresses, which are increasingly becoming less reliable as a ...