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What does Google use 173.194.90.xxx IP's for? Why is it not a googlebot.com pointer?

I've been noticing this new Google range hitting our feeds over the last couple weeks. It's bordering on abusing our resources with multiple hits in short timeframe. The 173.194.90.xxx IP's fall under ...
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406 views

What are the SEO Benefits of adding a Tumblr feed to a website?

A client of ours has a CMS driven Blog in his hotel site - he would like to use the blog to add depth top his site and add SEO benefits relating to the blogs content. The current blog is a basic ...