eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. This is a generic tag for all ecommerce systems. Frameworks that facilitate development of such systems like magento, nopcommerce have their own tags as ...

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1answer
73 views

Use Google Analytics UTM codes and referral at same time

I have two different affiliate networks sending me traffic, all tracked using UTM codes; network A medium=affiliates source=affiliatenetworkA network B medium=affiliates ...
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votes
1answer
286 views

Long pages or accordion for content?

I'm looking at how best to display content for my website. I plan to have a large number of pages of products, which will contain a large amount of information (ideally, the amount of information on ...
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1answer
41 views

Should I give preferential treatment to proxy users on my ecommerce site?

I am setting up an ecommerce site that caters to a worldwide audience. I would imagine that visitors would come from everywhere, and for whatever reasons, some would be connecting through proxy ...
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0answers
14 views

Include only one brand in the ecommerce reports for a single affiliate in Google Analytics

I am trying to create a view for a partner that is selling their products on our site. I assumed that filtering their brand name with "E-commerce Item Name" would result in the same report as ...
2
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0answers
192 views

Import Analytics goals and Ecommerce transactions directly into AdWords account

I have a Magento-ecommerce site. Recently I migrated to Universal Analytics from Google Analytics. In Uiversal Analytics, I have tracked transaction data. It's tracking fine. I have linked Analytics ...
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votes
0answers
51 views

In Google Analytics, show eCommerce order numbers based on first click attribution

Google Analytics usually reports everything based on last click attribution. However, GA recently added some reports to compare metrics based on different attribution models like first click. Is it ...
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0answers
21 views

Date/time option values for Ecommerce steps

I'd like to track "pickup date/time" as part of a checkout process in order to report on popular days/times. I'm currently looking at doing so via a "step option" as part of Enhanced Ecommerce, but ...
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vote
0answers
33 views

Allowing users to purchase multiple products at a time using Google checkout

Customers currently can't purchase more than 1 product at a time with Google Checkout. For example, a customer wants to purchase 5 of the same product; the quantity will pass to Google Checkout page, ...
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0answers
21 views

Google Analytics Ecommerce Tracking On Subdomains

Having trouble getting ecommerce data back in a google analytics subdomain view. The main account for example.com shows the ecommerce data fine, but we also have a separate view for just viewing ...
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0answers
13 views

Event Tracking + Ecommerce Revenue - what does it actually mean?

This is a rather general question, but unfortunately I haven't been able to find any good resources on this: I set up event tracking to track downloads of a toolbar/browser extension (the click on ...
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0answers
14 views

Google Analytics Ecommerce conversion vs Converted Sessions Segment

My Google Analytics conversion rate (Conversions > Ecommerce > Overview) hovers around 1.25% (not very good). I've created a segment, Converted Sessions, by filtering on Revenue per Session > 1. This ...