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For SEO, should I direct an existing website with a lower page rank to a new, better-ranked site?

I have a client that has an existing site, let's call it bobthebuilder.com. My client has been posting blog posts to it for the past couple of years and a modest amount of sites are naturally linking ...
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How can I create multiple mini-sites with similar/duplicate content without hurting my search engine rank?

Essential background: I run a small company that lets members of the public post handwritten letters to their local politician (UK-based). Every week a number of early stage bills (called Early Day ...