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A date format that isn't picked up by Google as keyword

My site is lacking a bit of written content through reasons I cannot control, but it does feature a lot of dates. Currently my top keyword is "Jul" because my date format is like this: 10th of Jul ...
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1answer
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Why is this date in my sitemap “invalid” according to Google

My XML sitemap file has <lastmod>2013-07-06T09:39:51-0400</lastmod> formatted with W3C Datetime Format. Google has a warning message in webmaster tools about this for me: Google's ...