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Google Analytics “Acquisition Channels: Bookings” vs. “Attribution Last Click conversions”

I'm looking looking into attribution model analysis and assumed our standard booking numbers would match last click but the numbers do not match up. I would have assumed GA counts transactions on a ...
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19 views

How to get analytics to link ecommerce to adwords campaigns

I've been busy setting up analytics and adwords campaigns for a webshop I'm managing. In Analytics I have enabled ecommerce and this seems to work fine, meaning the when I go to Conversions > ...
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My Google Analytics funnel has many entrances and exits in later stages. Why is that?

I built a conversion funnel in google analytics. In the result I see many entrances and exits in late stages, even though in my site it is almost impossible to get to a later stage without going ...
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Why are the converted clicks totals different between Locations and Keywords in Google Analytics?

Here is my case: Under "Campaign → Keywords", the total converted clicks (search + display network) is 3. Under "Settings → Locations", the total converted clicks is 2. Why are the two values ...
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Can calling mixpanel.track cause reattribution of conversions in Mixpanel funnels?

I am currently using MixPanel to A/B test which of two different landing page images converts better. At the beginning of each hit to the page, I do mixpanel.track('Main', {illustration_ab : ...
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Google Analytics Ecommerce conversion vs Converted Sessions Segment

My Google Analytics conversion rate (Conversions > Ecommerce > Overview) hovers around 1.25% (not very good). I've created a segment, Converted Sessions, by filtering on Revenue per Session > 1. This ...