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How do I discover where a mysterious click category event is on my site when it appears in Google Analytics

I've started to track button clicks on certain pages. I've created all parameters, which are both of required and optional. The tracking works but I've detected another one click category in Google ...
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73 views

click log / raw click stream data - will it be created automatically by server or do I need to enable any settings?

I need the 'click data' in raw form on the webserver. Due to security reasons I can not give any access of my website to third party. If I get the raw click log somewhere on the server, I can use ...
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56 views

In Google Analytics, show eCommerce order numbers based on first click attribution

Google Analytics usually reports everything based on last click attribution. However, GA recently added some reports to compare metrics based on different attribution models like first click. Is it ...
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121 views

Facebook Ads click tracking through url parameters/tags is it possible?

Is there something like ValueTrack for AdWords but for Facebook ads? And I'm not talking about Google Analytics UTM tags. Looking through documentation, brought me to some API documentation that is ...
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121 views

Open Web Analytics (OWA) - heatmap function

I am using OWA in version 1.5.6 on some of my clients sites. According to the feature page, you are able to generate different heatmaps, namely the click heatmap. However, I would like to not only ...