I'm using the trackEvent function of Google Analytics to track how many people are clicking on my external links / banners. Recently I have noticed some events that show up as such in the Real time ...
Google Analytics usually reports everything based on last click attribution. However, GA recently added some reports to compare metrics based on different attribution models like first click. Is it ...
Is there something like ValueTrack for AdWords but for Facebook ads? And I'm not talking about Google Analytics UTM tags. Looking through documentation, brought me to some API documentation that is ...