5
votes
1answer
179 views

Less than half of Facebook ad clicks are visible in Google Analytics

We have a website that we advertise via Facebook, but in Google Analytics only 30-50% of the clicks appear. (The page is not really public yet, so I cannot post a link here) We already did several ...
1
vote
1answer
102 views

Paying for advertising on a cost per click basis - How to validate?

We use various pay per click advertising agencies and are able to tune the traffic to our mobile sites according to various things. The problem is, the number of clicks reported by the publisher ...