Questions tagged [breadcrumbs]

Breadcrumbs or breadcrumb trail is a navigation aid used in user interfaces. It allows users to keep track of their locations within programs or documents.

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Should the first breadcrumb not be the home page?

This question has been asked a few times but I came across something that I feel changes the answer. Whenever I use breadcrumbs on my site, I always include a link to the home page. Since I usually ...
John R Perry's user avatar
13 votes
3 answers
12k views

Recommended approach for implementing breadcrumbs

I want to implement breadcrumbs on a website, now I'm struggling on how to best implement them. Users can search for products but can also navigate to a product category to find a product. On a ...
vdrmrt's user avatar
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9 votes
2 answers
6k views

For Google Rich Snippets, should the last item in a breadcrumb be a link?

A website has the following breadcrumb trail when on the "Labrador" page: Services > Squirrel Chasing > Labrador As you may notice, the current page is not linked to. (There is an internal reason ...
Baumr's user avatar
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9 votes
4 answers
9k views

Breadcrumb using Schema.org rich snippets

I am having problems implementing the breadcrumb rich snippets from schema.org. When I construct my breadcrumb using the documentation and run via Google Rich Snippet testing tool, the breadcrumb is ...
Adam Jenkin's user avatar
7 votes
3 answers
10k views

Schema.org or Data-Vocabulary.org for breadcrumbs?

Google and other SEs support Schema.org for marking up structured data, but it turns out that for breadcrumbs Google recommends using Data-Vocabulary.org instead. Which should we use for having ...
Baumr's user avatar
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5 votes
3 answers
4k views

H1 in bread crumb bad for SEO?

The design of my website looks good, but trying to put a main big heading at the top doesn't look as nice. But I know how important a H1 tag is for SEO , after all it is the main heading describing ...
Matthew Smart's user avatar
5 votes
1 answer
316 views

Should I add category page number to breadcrumbs on product page

I am currently working on a website which has paginated content. It is a list of products. There are many categories, but for simplicity, let's assume that I have just one category with many pages. I ...
Andriy Gordiychuk's user avatar
5 votes
2 answers
4k views

Star rating not showing in rich snippets [duplicate]

We've recently been doing a lot of work on our site's SEO (www.betterthanreviews.com). We recently did a push to update the rich snippets breadcrumb, meta description, and star rating. After giving ...
Danny R's user avatar
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4 votes
4 answers
3k views

Breadcrumbs in H1 - How does it affect Google?

Is it good for Google? Like this: <h1> Home >> Services >> Toilet cleaning >> Showcase </h1>
user avatar
4 votes
2 answers
724 views

h1 including breadcrumb links

Is there any precedent or testing of using a breadcrumb list of separate links (and current page text) within an h1 and search engine algorithms? I'm using nested navigation on a travel site. So ...
mark's user avatar
  • 325
4 votes
1 answer
242 views

Can one spread rich snippet breadcrumbs markup all over a page?

From here, we have an example of a rich snippet breadcrumb implementation: <body itemscope itemtype="http://schema.org/WebPage"> ... <div itemprop="breadcrumb"> <a href="category/...
Jérôme Verstrynge's user avatar
4 votes
2 answers
2k views

Structured Data Breadcrumb errors: title and url is missing

I just ran a test and I received two errors on all my product pages in the breadcrumb (2) section of Googl Structured Data Tool test. It says Breadcrumb 2 has missing title and url. When i click on ...
Lauren's user avatar
  • 41
4 votes
2 answers
639 views

How long it takes to get the breadcrumbs to show up in Google SERP?

I have a site that runs since 4 months now with category and products. I put breadcrumbs on my page but I still don't see them in the SERP. I use the Google breadcrumbs help page to create them. &...
Tech4Wilco's user avatar
4 votes
0 answers
86 views

Can I change the name of my site as shown in the mobile search results on Google?

I'm working on a wp site that is displaying the incorrect name of the brand for Google search results. This only happens on a phone/mobile. Each search result is in a card with a little breadcrumb ...
RRhodes's user avatar
  • 141
3 votes
2 answers
813 views

Category page: is it possible to use in the same page CollectionPage and Product

I'm not sure if I can use together in the same page the CollectionPage and Product schema types. Is this correct for a category page? My needs for the page are: to identify as a CollectionPage the ...
vcoppolecchia's user avatar
3 votes
2 answers
876 views

Does a site's URL structure need to match its breadcrumb structure?

I'm working on a site where currently almost all pages have URLs like: http://example.com/page regardless of the underlying directory structure of the site. For example in that page the breadcrumb is ...
Sanci's user avatar
  • 51
3 votes
2 answers
829 views

When a WebPage (or similar type) uses an ID that matches a breadcrumb ID, why does the WebPage become part of the BreadcrumbList?

Is this what is supposed to happen? If so, why? Here's an example (test code here): <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "WebPage", "@id":...
John R Perry's user avatar
3 votes
1 answer
7k views

BreadcrumbList problem: "The value provided for item.id must be a valid URL."

Until last week everythink works fine, but in structured data testing tool, I received problem in breadcrumb section. The value provided for item.id must be a valid URL. Page URL: https://...
Ranjeeth KA's user avatar
3 votes
1 answer
54 views

Home page showing as first link after domain name in SERPs

I've just noticed Google is displaying the breadcrumbs as domain name > home > page on internal pages. In my mind it should be: domain name > page without the "Home" displayed. See screen ...
Marcus's user avatar
  • 31
3 votes
1 answer
1k views

Include the homepage or not in breadcrumbs?

According to the Google guidelines for breadcrumbs using Schema.org markup the first breadcrumbs trail should NOT be the homepage. I tried using this markup and using the first trail as the homepage ...
ClawDuda's user avatar
  • 1,187
3 votes
2 answers
3k views

Do breadcrumbs need to be inside the "main" content div and take part of the article's structured data?

On my wordpress site, my theme outputs the breadcrumbs inside the "main" content div So it looks like this : <main class="content" itemtype="http://schema.org/Blog ETC <div class="...
ClawDuda's user avatar
  • 1,187
3 votes
2 answers
1k views

Is it better for SEO if the URL has the same path as the breadcrumb?

My product URL is example.com/categorykeyword2/product. The actual path (breadcrumb) is example.com/categorykeyword1/categorykeyword2/product. Would it be better in terms of SEO if the URL was the ...
Marek Andreansky's user avatar
3 votes
1 answer
2k views

Can I use BreadcrumbList Structured Data on my site if I don't display a breadcrumb trail on the page or in my URL structure?

I have read that breadcrumbs help Google understand the structure of your site better so I would like to implement it on mine. However, I don't currently have a breadcrumb trail that's visible on the ...
A Wafers's user avatar
  • 311
3 votes
1 answer
6k views

JSON-LD schema for category pages

I'm doing JSON-LD schema for an ecommerce site. While I have the product detail pages and the homepage down, I'm running into some confusion on other types of pages (I'm quite new to schema). I need ...
BAM's user avatar
  • 81
3 votes
1 answer
1k views

SEO schema.org Breadcrumb with display: none?

Background / Motivation I maintain a Drupal module (Crumbs), that calculates breadcrumbs for a Drupal site. I want to make those breadcrumbs SEO-friendly by using e.g. schema.org metadata semantic ...
donquixote's user avatar
3 votes
3 answers
1k views

Google SERP's not displaying target/current page in breadcrumbs

I've used Google's example JSON-LD markup to display breadcrumbs in the search results (https://developers.google.com/search/docs/data-types/breadcrumbs). Google shows breadcrumbs in the search ...
Chazz's user avatar
  • 131
3 votes
3 answers
1k views

Why breadcrumb doesn't preview on Google search result?

I'm adding breadcrumb structured data in my site. Google Webmaster Tools already detect with no error and 6 months gone. But this is not preview on google search. Search result on Google: My site: ...
ebattulga's user avatar
  • 131
3 votes
1 answer
584 views

Breadcrumbs and Structured Data, without a visible > on the page, plus nesting options

When I add breadcrumbs soon (with microdata) - do I need to write link1 > link2 > link3 (as in the google example code) in the visible text on the page, or will link1 link2 link3 without the > ...
Mousey's user avatar
  • 378
3 votes
1 answer
235 views

Breadcrumbs without structured data. Any benefit?

I noticed most wordpress themes use breadcrumbs but "hard coded" without any structured data. So even though the breadcrumbs appear on the page, it's just normal markup without any data-vocabulary or ...
ClawDuda's user avatar
  • 1,187
3 votes
2 answers
283 views

Should totally disabling breadcrumbs have any serious impact on SEO?

Should totally disabling breadcrumbs have any serious impact on SEO? I would say no, but I don't know if any of the major search engines would want or require you to have a breadcrumb or breadcrumbs ...
user avatar
3 votes
2 answers
281 views

SEO Ramifications of double breadcrumbs

I have a website that lists hotels, restaurants, bars, etc for a small resort town in Asia. I employ breadcrumbs to aid in user navigation, but I ran into an issue regarding categorization. Many ...
mwieczorek's user avatar
3 votes
0 answers
93 views

Extra Domain (TLD) in Google Breadcrumb

We are using structured data breadcrumbs, and everything looks good on desktop, but on mobile it shows extra .io after the root. I'm not really sure what might be causing this / whether it's from ...
Craig Kochis's user avatar
3 votes
0 answers
224 views

What is the 'breadcrumb' label in Google Webmaster for webpages markup

Recently, I've noticed a 'breadcrumb' label show up in the Structure Markup section of Webmaster. Nothing shows up under that label for any of my breadcrumbs: They do show up for that page under the ...
John R Perry's user avatar
2 votes
1 answer
3k views

Google Search Console: Breadcrumbs > Missing field "position"

I am working on an e-commerce website. I am getting the following error on Google Search Console: Breadcrumbs > Missing field "position" This is one of the URLs which has this error: https://my-...
Hooman Bahreini's user avatar
2 votes
2 answers
2k views

Breadcrumb before or after H1?

Which is better for SEO? home > page > sub page <h1> sub page </h1> or <h1> sub page </h1> home > page > sub page ?
user avatar
2 votes
1 answer
114 views

How can I get Yoast SEO under Wordpress to display multilevel heirarchical breadcrumbs?

(Migrated from Meta) How can I get Yoast SEO + Wordpress to display multilevel breadcrumbs? When I migrated from a static site, I had breadcrumbs like: My Site → Orthodox Books Online, and ...
Christos Hayward's user avatar
2 votes
3 answers
2k views

Breadcrumb dilemma: SEO impact of linking to the current page

I am updating the breadcrumb module of a commerce website, implementing Schema.org. My dilemma is about showing the last page: Product name on breadcrumb or not? Should that be an active link to the ...
HaCos's user avatar
  • 119
2 votes
1 answer
377 views

Does it matter how far down the page you place breadcrumbs for SEO?

I am wanting to integrate breadcrumbs into a client site. The client is fine with this but wants them at the bottom of the page. Does this have any negative effects on breadcrumbs contribution to SEO ...
Patrick's user avatar
  • 182
2 votes
3 answers
439 views

breadcrumbs good content and good HTML structure

I was doing some research on breadcrumbs an came across the following resources: Matt Cutts on breadcrumbs Anna smarty on SEO and breadcrumbs So Matt Cutts says that breadcumbs are new to SERPS in ...
Alexander Solonik's user avatar
2 votes
2 answers
109 views

What should be done when one page has multiple parents?

I have a website which deals with mobile phones related information. Now I have a webpage which has all articles related to a mobile phone. Now this page can potentially have two parents one being ...
Vikas Gulati's user avatar
2 votes
1 answer
337 views

Could breadcrumbs be considered as rich anchor text, and drop my ranking?

I have breadcrumbs on my site, and the anchor text for the links are an exact match for the keyword I want to rank for. So in other words, it's "rich" anchor text. An example of my breadcrumbs could ...
Gkhan14's user avatar
  • 241
2 votes
1 answer
229 views

Product name in breadcrumb even if duplicate?

I have a breadcrumb like this: Clothes > Shoes > Paciotti > Cesare Cesare is the name of the product, which is also present as a title. Wouldn't it be better to remove the product name from ...
Christopher's user avatar
2 votes
2 answers
798 views

How should I handle two different routes to the same place in a website hierarchy? How will this affect SEO?

guys. I'm considering a complete overhaul of my site, and I have a dilemma. I have multiple ways of getting to the same place, i.e.: Home > Page 1 > Page 2 > Page 3 and Home > Page 3 ...
Billy Pilgrim's user avatar
2 votes
1 answer
712 views

Switching breadcrumbs - on-page Google validation fails

We've been using clean data-vocabulary.org markup for our Breadcrumbs for a few years, but the support for that is going away. So we've been trying to switch over to RDFa, but have run into an issue ...
user1556073's user avatar
2 votes
1 answer
327 views

Seo Breadcrumbs in Google showing only 3 and not the correct 3 of our breadcrumb path: how to change?

google only shows 3 breadcrumbs in search something like Our paths are 4 breadcrumbs deep and the complete string is https://store.com › Cars › Colors > Blue The problem is that for the below ...
snh_nl's user avatar
  • 653
2 votes
1 answer
592 views

Breadcrumb bug in Google results, using BreadcrumbList

I am using the Microdata format for my breadcrumbs as suggested by Google: https://developers.google.com/structured-data/breadcrumbs In Google SERPs it sometimes displays fine, but sometimes results ...
Markus Pint's user avatar
2 votes
1 answer
907 views

SEO best practice for a breadcrumb made by a CSS drop-down menu

Usually I make my "breadcrumb" with a <h1>, at the pages top, which is perfect for the SEO, like following : <h1>Section > Category</h1> But in a new project, I wish to display a ...
Valky's user avatar
  • 143
2 votes
2 answers
137 views

Can't get menu working the way I would like to in Drupal 6

My apologies up-front, as I've asked this question already on Doctype.com, but figure that this site is more appropriate. I've been trying to wrap my head around Drupal's menu system, with little ...
Shalan's user avatar
  • 121
2 votes
0 answers
53 views

Number of Breadcrumbs on Google SERP is one less than it should be

My site has been in existence for more than 2 years now and pages are well indexed in Google. However, I am struggling to get the correct number and type of breadcrumbs despite the long running ...
Aquaholic's user avatar
  • 163
1 vote
2 answers
442 views

Breadcrumb trail resulting in duplicate URLs

In an eCommerce site, I have products that can be under more than 1 category, this causes multiple URLs for the same product. The reason being, is that if a user clicks on category A then on product A ...
Mantorok's user avatar
  • 423