Breadcrumbs or breadcrumb trail is a navigation aid used in user interfaces. It allows users to keep track of their locations within programs or documents.

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Star rating not showing in rich snippets

We've recently been doing a lot of work on our site's SEO (www.betterthanreviews.com). We recently did a push to update the rich snippets breadcrumb, meta description, and star rating. After giving ...
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Could breadcrumbs be considered as rich anchor text, and drop my ranking?

I have breadcrumbs on my site, and the anchor text for the links are an exact match for the keyword I want to rank for. So in other words, it's "rich" anchor text. An example of my breadcrumbs could ...
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Is it better for SEO if the url has the same path as the breadcrumb?

My product url is example.com/categorykeyword2/product The actual path (breadcrumb) is example.com/categorykeyword1/categorykeyword2/product Would it be better in terms of SEO if the url was the ...
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What is required to create local business rich-snippets complete with sitelinks AND breadcrumbs?

I have a local business directory site. I would like to markup my business listing 'profile' level pages for display as enhanced listings/rich-snippets complete with business names, addresses and ...