Breadcrumbs or breadcrumb trail is a navigation aid used in user interfaces. It allows users to keep track of their locations within programs or documents.

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Star rating not showing in rich snippets

We've recently been doing a lot of work on our site's SEO (www.betterthanreviews.com). We recently did a push to update the rich snippets breadcrumb, meta description, and star rating. After giving ...
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Is it better for SEO if the URL has the same path as the breadcrumb?

My product URL is example.com/categorykeyword2/product. The actual path (breadcrumb) is example.com/categorykeyword1/categorykeyword2/product. Would it be better in terms of SEO if the URL was the ...
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What is required to create local business rich-snippets complete with sitelinks AND breadcrumbs?

I have a local business directory site. I would like to markup my business listing 'profile' level pages for display as enhanced listings/rich-snippets complete with business names, addresses and ...