4
votes
2answers
168 views

Why would a website's URL scheme be changed from short and user-friendly URLs to long URLs?

I wonder why some website changes their short and user-friendly URLs to long URLs - examples: cricinfo.com ----> espncricinfo.com indiafm.com ---> bollywoodhungama.com Why would a webmaster ...
5
votes
3answers
155 views

When choosing a domain does including your brand affect SEO performance?

I've been asked to build a "landing page" for a local branch of an international corporation. While the corporation has a well-established domain name, the local office wants to use a unique, ...