Looking at a Quantcast report I see that they have metrics like women, male, children and different age groups, etc. How do they determine which visitor to the site is woman, male, child, old man, ...
I am getting confused by the following traffic metric systems: Google Analytics, Alexa, Quantcast and Compete metrics because they each show different values. ie. unique traffic, visits, pageviews, ...
I'm reviewing the cookies served up from my website and one of them is a first-party cookie __qca which seems to be set by Quantcast. I'm sure this is just used for tracking, but I can't find this ...
How does quantcast determine values in metrics like “percent of site visitors with a master's degree”?
I recently started using Quantcast on my site to determine my audience (which, really the site is so small now that I already know). When I look at some of the metrics on Quantcast, I see gender, ...