0
votes
2answers
63 views

Quantcast reporting

Looking at a Quantcast report I see that they have metrics like women, male, children and different age groups, etc. How do they determine which visitor to the site is woman, male, child, old man, ...
4
votes
3answers
2k views

Difference between Alexa, Google Analytics, Quantcast and Compete website statistics

I am getting confused by the following traffic metric systems: Google Analytics, Alexa, Quantcast and Compete metrics because they each show different values. ie. unique traffic, visits, pageviews, ...
2
votes
1answer
3k views

What does the Quantcast __qca cookie do?

I'm reviewing the cookies served up from my website and one of them is a first-party cookie __qca which seems to be set by Quantcast. I'm sure this is just used for tracking, but I can't find this ...
4
votes
1answer
128 views

How does quantcast determine values in metrics like “percent of site visitors with a master's degree”?

I recently started using Quantcast on my site to determine my audience (which, really the site is so small now that I already know). When I look at some of the metrics on Quantcast, I see gender, ...