4
votes
1answer
78 views

Social media measurement with Google Analytics

I work for a non profit and we are currently trying to develop a system to measure and evaluate our social media channels (Facebook and Twitter). We would like to track a variety of social metrics, ...
4
votes
1answer
632 views

What's the deal with URLs for Yandex.Metrica not prepended with “http”?

The description of Yandex.Metrica explicitly says that URLs like //mc.yandex.ru/metrika/watch.js (no http: in front) that the web site owner has to insert into his pages are not erroneous. So for ...
1
vote
1answer
57 views

Metrics on Potential Website Overhaul

We are considering a drastic overhaul of our 5+ year old site - UI, structure, content, SEO, backend, etc. We are not ecommerce, we generate leads for a high cost product. We're aware of the obvious ...
2
votes
1answer
96 views

Which analytics solution would you recommend?

I'm working on enhancing several applications at work, and thought of installing an analytics solution to track user behavior and collect some metrics. The problem is our company is a bit sensitive ...
4
votes
1answer
143 views

How does quantcast determine values in metrics like “percent of site visitors with a master's degree”?

I recently started using Quantcast on my site to determine my audience (which, really the site is so small now that I already know). When I look at some of the metrics on Quantcast, I see gender, ...