Advertising is the practice of producing text, images, or other media intended to influence others' purchasing decisions.

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18
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3answers
540 views

Best Ways to Develop “Chicken and Egg Content” sites?

By 'chicken and egg content' I'm referring to user-contributed/crowdsourced content - sites like StackOverflow / StackExchange. When SO launched, Jeff and Joel were essentially able to 'cheat' the ...
17
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5answers
892 views

Adsense - is it worth setting up?

How much traffic is necessary for adsense to make sense?
14
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2answers
260 views

How do you format SEM URLS to properly track results using analytics engines like Google analytics?

If I were to purchase some advertising space on a website- what should I add to the end of the URL to track the results of that campaign in a tool like Google Analytics? Is capitalization ...
11
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4answers
692 views

What is the best way to launch a website to make it go viral?

Say for example I have a website that has finished BETA and is ready for full launch. I'm at the stage now I want it to be very visible to start getting traffic. Right now, I am just getting some ...
10
votes
1answer
420 views

What service or software should I use to serve advertising on a site with about 120k monthly page views?

I have a site that is generating about 120k monthly page views and is being hosted on a shared FreeBSD server where I have access to PHP and MySQL. I am using some custom PHP server-side scripts that ...
8
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3answers
193 views

Monitoring offline conversion of online advertisements

I'm working for a company that is beginning with online advertisement and the following challenge was set: How can you monitor the effectivess of the advertisement in actual sales? The real ...
8
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2answers
427 views

How a free (no ads) site maintain itself?

The past few years a trend has grown concerning a startup creating a webapp, paying a staff and priced hosting and yet offering a service for free and with no ads. Sites like droptask, Geeklist, ...
8
votes
3answers
187 views

Putting adverts on my website

I'd like to start putting ads on my site but I'm quite fussy about the way things look so I'd like to have attractive adverts that work as a feature of the website as opposed to the nasty garish ones ...
8
votes
4answers
5k views

Adsense click bot is click bombing my site

I have a site that get's roughly 7,000 - 10,000 page views per day right now. Starting around 1 AM on 7/1/12 I noticed the CTR was rising dramatically. These clicks would be credited then ...
8
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5answers
262 views

Alternative Advertisers for my web site

I have a website where I have many of the programs I host, and I am looking for alternatives for publishing ads. The reason why I'm asking is because traffic on my site has more then tripled the ad ...
8
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2answers
308 views

Does Bing support anything like Google's First Click Free program?

Google has a program for webmasters called First Click Free. To implement First Click Free, you need to allow all users who find a document on your site via Google search to see the full text of ...
7
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6answers
546 views

Where to advertise small open-source projects

I am searching for a good recourse where I can advertise my open source project. I have made a web-development framework which I want to make available to download, and I want to target a large ...
7
votes
1answer
513 views

Detecting whether banner ads pass link juice

I wanted to determine the relative SEO value of the advertising links passed by this website: http://www.garden.org/. On the right side you'll notice several advertising banners that, when clicked, ...
7
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1answer
287 views

Does anyone know how to block Evony?

There are lots of posts on Google's forums about Evony and their shady tactics: http://www.google.com/support/forum/p/AdSense/thread?tid=7c9ef267b8b3c01f&hl=en ...
7
votes
4answers
562 views

How do I implement advertising on my page?

I want to make a little bit of cash on the side for my site. Who should I use for advertising? What are the best practices for ad placement? What are the best ways to keep advertising unobtrusive? ...
6
votes
1answer
186 views

Are there standard advertising banner sizes?

I'm designing a new site and for the first time I want to incorporate 3rd party advertising. I haven't chosen an advertising partner yet. Are there standard banner sizes I should be designing for?
6
votes
1answer
2k views

Youtube - preventing ads of my competitors on my videos

I want to start and upload to youtube every day a new video for my commercial use. The videos are suppose to serve existing clients and potential clients and are given free to everyone . My problem ...
6
votes
2answers
196 views

Advertising on personalized pages behind a login

I am currently building a web app which requires a user to log in. After they log in, they can see the content they've added to the web app, and things that the web app has done with the content they ...
6
votes
2answers
116 views

Marketing for Scheduled Online Events

Last year I started working with a team on our first major web project (We, the Pixels). I believe the idea is very solid, but it has a hard requirement for a group of people being on the site for the ...
6
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2answers
196 views

How can I get an “Official site” banner/area on Bing?

If I search for a product name on Bing, for example "paint.net", the first result is something that looks like an advertising area, but it's called "Official Site". How is it possible to get something ...
5
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5answers
497 views

What is the best way to promote a programming blog? [closed]

(The guys from 'Programmers' referred me here...) How do you promote your programming blog? I recently started http://blackforestcoder.blogspot.com/ to record my progress working with new ...
5
votes
5answers
744 views

Is there an industry standard for “the fold”?

We often get requests to put an ad over or below "the fold" - the visible portion of the screen on page load, a term derived from newspapers which are delivered folded in half. I use Chrome on a Mac ...
5
votes
2answers
836 views

What are impressions in Google Webmasters?

I see that Google Webmasters give me some numbers as impressions, and of course, I know impression literal meaning. But can anyone please explain what impressions are in the context of Search Engine? ...
5
votes
6answers
467 views

Alternative to AdSense

What are some alternatives to using Google AdSense for generating advertising revenue? Google requires that the website has a high enough traffic volume to make it worth while to them. My website is ...
5
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1answer
647 views

Adsense alternative for a “Sex Education” website?

I am creating a nice and niche "Sex Education" website. No porn, nothing offensive and no scams. I would love to place Google Adsense but they do not allow ads on adult sites. I would like to know ...
5
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3answers
258 views

What affiliate network would you recommend and why? [closed]

There are many ad and affiliate networks out there, that each try to cover a niche. Please list your favorites and give some reasons why you like them.
5
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1answer
1k views

Less than half of Facebook ad clicks are visible in Google Analytics

We have a website that we advertise via Facebook, but in Google Analytics only 30-50% of the clicks appear. (The page is not really public yet, so I cannot post a link here) We already did several ...
5
votes
2answers
3k views

How can I prevent invalid clicks on my AdWords campaigns?

I was wondering if there is anyway you can block or exclude people from submitting multiple fake ip's online . For example I have a google pay-per-click campaign set up on adwords. I downloaded a ...
5
votes
2answers
857 views

Ad networks that will serve via HTTPS?

I've built a website with 160K page views per month that serves every page over HTTPS. The recent FireSheep news will probably increase the adoption of "HTTPS everywhere" but it's been very hard to ...
5
votes
1answer
88 views

What liability concerns do advertising vendors raise, and how can I address them?

One of the websites I administer wants to provide free advertising in the form of direct links to vendors at an event they are running. Up until now, there has been no advertising whatsoever on the ...
5
votes
3answers
68 views

How can I reduce “follow me” ads in adsense for publishers?

On pages I publish, I have adsense display ads, which often seem to show "follow me" or "remarketing" ads (relevant to the user's recent searches) rather than contextual ads (those relevant to the ...
4
votes
4answers
2k views

How to roughly translate site pageviews to its potential revenue from ads?

I know it depends greatly on each individual case, but lets say some site is doing 100k unique pageviews a day, how to estimate approximate potential monthly revenues from banners on such site (in ...
4
votes
3answers
230 views

Are Adsense ads allowed to not be initially visible?

I have something like a sidebar that is being pulled out on a click on smaller resolutions. Therefore it is not initially visible, but can be visible when pulled out via a clearly indicated arrow, and ...
4
votes
2answers
100 views

Does putting more ads on a page necessarily generate more revenues?

It seems 'logic' that if you put more ads on a page, it 'should' generate more revenues. However, someone could argue that too many ads repel users, and therefore, pages with less ads are would be ...
4
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1answer
225 views

adsense and click bombing

I wonder what happens if I have a website with adsense and a user wittingly clicks the ads many times for a long time with result to ban my account. Google bots will trace this behavior and I suppose ...
4
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2answers
115 views

How to determine the amount to spend per phrase on Adwords research?

My company would like to start a PPC advertising campaign. Whilst I understand the concept and how to set everything up from a technical point of view, this is something I've never done before. ...
4
votes
1answer
135 views

Is there a class or id that will cause an ad to be blocked by most major adblockers?

Is there a general class or ID for a html element that a high majority of popular adblockers will block on a website it has no information for. My intention is to have my advertisement blocked, ...
4
votes
3answers
317 views

What CPM can we expect once we outgrow AdSense?

I've been advised that once a site reaches a certain level of traffic it's possible to get more lucrative ad providers on board that give better return than AdSense. For a reasonable sized ad above ...
4
votes
1answer
78 views

What are “environment target actions” in Google AdWords HTML5 ads?

Google AdWords documentation for ad formats list several requirements for creating ads in HTML5. One of the requirements is: For environment target actions, timer and multiple exits are not ...
4
votes
2answers
712 views

How to I advertise my web application?

I would like to know the options I have on advertising my web application ? Are there websites I can submit my web application to ? How important is search engine optimization ? How much effort ...
4
votes
4answers
2k views

Huge difference between Facebook Ad Click figures and Apache log requests

We're running a facebook ad campaign for our business but there seems to be a huge discrepancy between the number of clicks registered and the number of requests made with "facebook.com" in the HTTP ...
4
votes
4answers
3k views

What is the average acquisition cost of a Facebook “Like”?

Suppose you want to invest in a Facebook ad, targeted to a specific audience, how many $ would I need to spend to get one "Like" in my Facebook fan page? Note: I know not all users, industries, ads, ...
4
votes
1answer
273 views

Some Adsense domain's ads are causing document.write() statements that remove the html from the page

All that is output on the page is the domain name of the advertiser, for example 'www.solar-aid.org'. The rest of the content is stripped, I believe because of a document.write() statement. I'd like ...
4
votes
1answer
112 views

“Responsible” advertising networks

Stack Exchange has a passion for Responsible Advertising but which advertising platforms offer this kind of service e.g. no Flash, no GIFs and relevant content? EDIT I'm not specifically talking ...
4
votes
1answer
107 views

How do I track Yahoo Adwords campaigns in Google Analytics with cost data?

I'm currently diving into Yahoo's adwords program and am wondering if its possible to track their ad campaigns in Google Analytics with cost data so I can trace my costs to my revenue. Has anyone ...
3
votes
4answers
92 views

What to consider if working for ad space?

I've been approached to do web development work in exchange for ad space: All revenue from a yet-to-be-agreed-upon number of pages would go straight to me. To keep things simple, we have agreed on ...
3
votes
4answers
243 views

Advertising - what are my options when just starting out?

I'm in the midst of creating a couple of personally owned sites. Neither are aimed to be the next Facebook/Twitter/whatever, but I'd like to be able to make some money off of them, at the very least ...
3
votes
3answers
493 views

What is a good, free ad server?

Right now I am using OpenX. But over the years it got more and more bloated. I barely use 10% of its functionality. What are the alternatives and what is it that makes them good? I need: image ...
3
votes
1answer
467 views

Google Adwords: What is the difference between automatic pricing and manual pricing?

Do you use the Google adWord automatic pricing (provide the upper limit you would like to spend), or do you manually adjust and set the the bid price = first page bid min. price? According to Google, ...
3
votes
2answers
153 views

How to proceed now , development is done ! [closed]

The project I was working/coding on from last couple of months is done from a development point of view. The project is a lightweight desktop video streaming application in Adobe Air. I also put up a ...