Advertising is the practice of producing text, images, or other media intended to influence others' purchasing decisions.

learn more… | top users | synonyms (1)

21
votes
6answers
1k views

Adsense - is it worth setting up?

How much traffic is necessary for adsense to make sense?
20
votes
3answers
590 views

Best Ways to Develop “Chicken and Egg Content” sites?

By 'chicken and egg content' I'm referring to user-contributed/crowdsourced content - sites like StackOverflow / StackExchange. When SO launched, Jeff and Joel were essentially able to 'cheat' the ...
14
votes
2answers
279 views

How do you format SEM URLS to properly track results using analytics engines like Google analytics?

If I were to purchase some advertising space on a website- what should I add to the end of the URL to track the results of that campaign in a tool like Google Analytics? Is capitalization ...
13
votes
4answers
730 views

What is the best way to launch a website to make it go viral?

Say for example I have a website that has finished BETA and is ready for full launch. I'm at the stage now I want it to be very visible to start getting traffic. Right now, I am just getting some ...
11
votes
4answers
3k views

PHP-based ad server (alternative to OpenX)

I've used OpenX a few years ago and it worked fine. Now I see that it wasn't maintained for a while hence it became buggy on newer versions of PHP. Do you know any ad server that is a good ...
10
votes
1answer
477 views

What service or software should I use to serve advertising on a site with about 120k monthly page views?

I have a site that is generating about 120k monthly page views and is being hosted on a shared FreeBSD server where I have access to PHP and MySQL. I am using some custom PHP server-side scripts that ...
9
votes
2answers
449 views

How a free (no ads) site maintain itself?

The past few years a trend has grown concerning a startup creating a webapp, paying a staff and priced hosting and yet offering a service for free and with no ads. Sites like droptask, Geeklist, ...
9
votes
4answers
8k views

Adsense click bot is click bombing my site

I have a site that get's roughly 7,000 - 10,000 page views per day right now. Starting around 1 AM on 7/1/12 I noticed the CTR was rising dramatically. These clicks would be credited then de-...
9
votes
2answers
366 views

Does Bing support anything like Google's First Click Free program?

Google has a program for webmasters called First Click Free. To implement First Click Free, you need to allow all users who find a document on your site via Google search to see the full text of ...
8
votes
3answers
201 views

Monitoring offline conversion of online advertisements

I'm working for a company that is beginning with online advertisement and the following challenge was set: How can you monitor the effectivess of the advertisement in actual sales? The real ...
8
votes
3answers
204 views

Putting adverts on my website

I'd like to start putting ads on my site but I'm quite fussy about the way things look so I'd like to have attractive adverts that work as a feature of the website as opposed to the nasty garish ones ...
8
votes
5answers
285 views

Alternative Advertisers for my web site

I have a website where I have many of the programs I host, and I am looking for alternatives for publishing ads. The reason why I'm asking is because traffic on my site has more then tripled the ad ...
7
votes
6answers
663 views

Where to advertise small open-source projects

I am searching for a good recourse where I can advertise my open source project. I have made a web-development framework which I want to make available to download, and I want to target a large ...
7
votes
1answer
702 views

Detecting whether banner ads pass link juice

I wanted to determine the relative SEO value of the advertising links passed by this website: http://www.garden.org/. On the right side you'll notice several advertising banners that, when clicked, ...
7
votes
1answer
132 views

Do sites without ads perform better in Google search results?

Does Google view sites without advertising as a more reliable source of information and increase the odds of a website returning in the search results? I ask this for a few reasons. The main reason ...
7
votes
1answer
298 views

Does anyone know how to block Evony?

There are lots of posts on Google's forums about Evony and their shady tactics: http://www.google.com/support/forum/p/AdSense/thread?tid=7c9ef267b8b3c01f&hl=en http://www.google.com/support/...
7
votes
4answers
954 views

How do I implement advertising on my page?

I want to make a little bit of cash on the side for my site. Who should I use for advertising? What are the best practices for ad placement? What are the best ways to keep advertising unobtrusive? ...
6
votes
2answers
2k views

What are impressions in Google Webmasters?

I see that Google Webmasters give me some numbers as impressions, and of course, I know impression literal meaning. But can anyone please explain what impressions are in the context of Search Engine? ...
6
votes
1answer
195 views

Are there standard advertising banner sizes?

I'm designing a new site and for the first time I want to incorporate 3rd party advertising. I haven't chosen an advertising partner yet. Are there standard banner sizes I should be designing for?
6
votes
1answer
82 views

Google Ads targeting my already long term customers. How to fix this?

My company provides web based services on long term (years) contract basis. My customers would regularly visit my website to access the updates about their account. But all my customers have noticed ...
6
votes
2answers
1k views

Ad networks that will serve via HTTPS?

I've built a website with 160K page views per month that serves every page over HTTPS. The recent FireSheep news will probably increase the adoption of "HTTPS everywhere" but it's been very hard to ...
6
votes
6answers
531 views

Alternative to AdSense

What are some alternatives to using Google AdSense for generating advertising revenue? Google requires that the website has a high enough traffic volume to make it worth while to them. My website is ...
6
votes
1answer
2k views

Youtube - preventing ads of my competitors on my videos

I want to start and upload to youtube every day a new video for my commercial use. The videos are suppose to serve existing clients and potential clients and are given free to everyone . My problem ...
6
votes
2answers
310 views

Advertising on personalized pages behind a login

I am currently building a web app which requires a user to log in. After they log in, they can see the content they've added to the web app, and things that the web app has done with the content they ...
6
votes
2answers
116 views

Marketing for Scheduled Online Events

Last year I started working with a team on our first major web project (We, the Pixels). I believe the idea is very solid, but it has a hard requirement for a group of people being on the site for the ...
6
votes
2answers
242 views

How can I get an “Official site” banner/area on Bing?

If I search for a product name on Bing, for example "paint.net", the first result is something that looks like an advertising area, but it's called "Official Site". How is it possible to get something ...
5
votes
5answers
693 views

What is the best way to promote a programming blog? [closed]

(The guys from 'Programmers' referred me here...) How do you promote your programming blog? I recently started http://blackforestcoder.blogspot.com/ to record my progress working with new ...
5
votes
5answers
885 views

Is there an industry standard for “the fold”?

We often get requests to put an ad over or below "the fold" - the visible portion of the screen on page load, a term derived from newspapers which are delivered folded in half. I use Chrome on a Mac ...
5
votes
2answers
566 views

High impression but no reveue

I have Chitika in my website and based on the reports, I'm having 500 - 800 impressions per day with 0 valid clicks, 0 CTR and 0 CPM. I am wondering why is my revenue still $0.00 even though I have ...
5
votes
3answers
203 views

Decide what ads to show myself rather than having AdSense choose for me

In order to show relevant ads to a user I just put Google code on my site and they target the ads based on their knowledge of that user. Is there anyway I can use AdSense or any other advertising ...
5
votes
1answer
803 views

Adsense alternative for a “Sex Education” website?

I am creating a nice and niche "Sex Education" website. No porn, nothing offensive and no scams. I would love to place Google Adsense but they do not allow ads on adult sites. I would like to know ...
5
votes
3answers
280 views

What affiliate network would you recommend and why? [closed]

There are many ad and affiliate networks out there, that each try to cover a niche. Please list your favorites and give some reasons why you like them.
5
votes
1answer
5k views

Less than half of Facebook ad clicks are visible in Google Analytics

We have a website that we advertise via Facebook, but in Google Analytics only 30-50% of the clicks appear. (The page is not really public yet, so I cannot post a link here) We already did several ...
5
votes
2answers
957 views

Where to get ads for my website?

My website is getting around 100 visitors per day so I was thinking that I should put some ads on my website but it is really very hard to find the best advertising plan which can benefit me the most. ...
5
votes
2answers
4k views

How can I prevent invalid clicks on my AdWords campaigns?

I was wondering if there is anyway you can block or exclude people from submitting multiple fake ip's online . For example I have a google pay-per-click campaign set up on adwords. I downloaded a ...
5
votes
4answers
871 views

Alternative to Google Adsense which has good international coverage

I have a technical blog (programming related) which has around 500 visit per days, 70% are international visitors and 30% are from US/CA. Google Adsense disabled my account due to invalid clicks so I ...
5
votes
1answer
94 views

What liability concerns do advertising vendors raise, and how can I address them?

One of the websites I administer wants to provide free advertising in the form of direct links to vendors at an event they are running. Up until now, there has been no advertising whatsoever on the ...
5
votes
1answer
63 views

How to get youtube-style ads in adsense on website?

I've seen some websites use a new style of ads from Adsense, they take the entire page and make you wait X seconds before being able to skip it. I thought it's the page-level ads of Adsense, however ...
5
votes
3answers
100 views

How can I reduce “follow me” ads in adsense for publishers?

On pages I publish, I have adsense display ads, which often seem to show "follow me" or "remarketing" ads (relevant to the user's recent searches) rather than contextual ads (those relevant to the ...
4
votes
3answers
330 views

Webmaster Tools: Mobile Usability Warnings - How to deal with adverts?

I have received last week a warning from Google Webmaster Tools about the fact that my website is not mobile-friendly. And it is not. The reason why we didn't opt for a responsive design is that ...
4
votes
4answers
2k views

How to roughly translate site pageviews to its potential revenue from ads?

I know it depends greatly on each individual case, but lets say some site is doing 100k unique pageviews a day, how to estimate approximate potential monthly revenues from banners on such site (in ...
4
votes
3answers
275 views

Are Adsense ads allowed to not be initially visible?

I have something like a sidebar that is being pulled out on a click on smaller resolutions. Therefore it is not initially visible, but can be visible when pulled out via a clearly indicated arrow, and ...
4
votes
2answers
112 views

Does putting more ads on a page necessarily generate more revenues?

It seems 'logic' that if you put more ads on a page, it 'should' generate more revenues. However, someone could argue that too many ads repel users, and therefore, pages with less ads are would be ...
4
votes
1answer
261 views

adsense and click bombing

I wonder what happens if I have a website with adsense and a user wittingly clicks the ads many times for a long time with result to ban my account. Google bots will trace this behavior and I suppose ...
4
votes
1answer
2k views

Remove ads from embedded videos (uploaded by me)

I have created a youtube channel and uploaded several original videos to that channel, for the purpose of embedding them into my website. Problem is ads are being displayed like so: My embed code ...
4
votes
2answers
936 views

Is Google DFP a replacement for ad rotate plugin?

I'm currently using Ad-Rotate WordPress plugin on my WordPress site. I recently came to know of Google DFP. I'm currently adding 1-5 ads per day which will increase soon and am wondering if Google ...
4
votes
2answers
128 views

How to determine the amount to spend per phrase on Adwords research?

My company would like to start a PPC advertising campaign. Whilst I understand the concept and how to set everything up from a technical point of view, this is something I've never done before. ...
4
votes
1answer
184 views

Is there a class or id that will cause an ad to be blocked by most major adblockers?

Is there a general class or ID for a html element that a high majority of popular adblockers will block on a website it has no information for. My intention is to have my advertisement blocked, ...
4
votes
3answers
360 views

What CPM can we expect once we outgrow AdSense?

I've been advised that once a site reaches a certain level of traffic it's possible to get more lucrative ad providers on board that give better return than AdSense. For a reasonable sized ad above ...
4
votes
1answer
259 views

What are “environment target actions” in Google AdWords HTML5 ads?

Google AdWords documentation for ad formats list several requirements for creating ads in HTML5. One of the requirements is: For environment target actions, timer and multiple exits are not ...