Advertising is the practice of producing text, images, or other media intended to influence others' purchasing decisions.

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What are differences between sell side platforms (Admeld) and self-serve platform (AdReady)?

I was confused with sell side platforms (e.g. Admeld) and self-serve platforms (e.g. AdReady) as both are serving services to publishers. I would like to know the differences in order to get the ...
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28 views

Linking AdSense to DFP

I'm trying to follow this Google instructions about linking AdSense to DFP: https://support.google.com/dfp_sb/answer/188529?hl=en I went to my DFP account and found Network Settings at Admin tab, ...
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23 views

Google display network ad for people with the remarketing tag has no impressions

I created a display network ad. I set up an automatic bid and on campaigns management it says "eligible". My display network list has 120 items (people with remarketing tag). However I don't have ...
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29 views

Google ads between posts

Is it violation of any Google Adsense policy if put Google ads between two paragraph in a post.
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How to make adwords autobidding bid separately on each keyword

I used manual bidding most of the times I worked with Adwords, but recently I encountered client with 4000+ keywords. I tried automatic bidding to save my time, but it does work in weird way. It ...
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63 views

Facebook Ads click tracking through url parameters/tags is it possible?

Is there something like ValueTrack for AdWords but for Facebook ads? And I'm not talking about Google Analytics UTM tags. Looking through documentation, brought me to some API documentation that is ...
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17 views

What file formats, file sizes, and frame rates are supported for animated ads managed by DFP?

What are the most standard specifications for an animated ad in terms of file format, file size, frames per second and etc.? I am preparing a media kit for our advertisers and can't seem to find a ...
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20 views

How to search for all the line items that use free-form custom criteria in DFP?

I have a lot of line items and a lot of custom targeting parameters in DFP. Is there a way to search line items and find all matches that use a given targeting parameter? Say I have a free-form ...
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99 views

Can Google DFP email out reports with CSV attachments from pre-defined templates?

We have recently changed our advertising setup from OpenX over to Google DFP. One of the biggest headaches is setting up the automated reports with CSV attachments for our clients. There are TOO MANY ...
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107 views

How can I stop adware affecting my site?

We have just started running our own ads on our site but are now getting bombarded with complaints from users that "Russian Bride" ads are showing up below our ads. We know this is caused by AdWare ...
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107 views

Can you add doubleclick macros to exisiting ads

Setup: A few weeks back I made some very simple html5 "ads" to run on a few of our partner sites. They weren't paid ads as we also manage these sites, however there are a few of them, so I made a ...