Advertising is the practice of producing text, images, or other media intended to influence others' purchasing decisions.

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400 views

Is Google DFP a replacement for ad rotate plugin?

I'm currently using Ad-Rotate WordPress plugin on my WordPress site. I recently came to know of Google DFP. I'm currently adding 1-5 ads per day which will increase soon and am wondering if Google ...
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1answer
463 views

With Google DFP (Small Business) is it possible to disable AdSense in an Ad Slot on a per-request basis?

Setup: I run a network of websites that target different hobby niches and have a section dedicated to community classifieds. I serve advertising on these sites through Google DFP for Small Business ...
2
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1answer
31 views

Using Google Analytics to determine whether paid media visitors subsequently return

I'd like to be able to find out whether I am driving returning visits to my site through paid media. E.g. what percentage of people who initially visited for the first time through an advert now ...
2
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1answer
73 views

Text only ads like UrbanSpoon

I am trying to implement text only ads onto my site similar to what UrbanSpoon has here: . For some reason, when looking through Google DFP and Google AdSense I can only find the ad code that makes ...
2
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1answer
224 views

What are differences between sell side platforms (Admeld) and self-serve platform (AdReady)?

I was confused with sell side platforms (e.g. Admeld) and self-serve platforms (e.g. AdReady) as both are serving services to publishers. I would like to know the differences in order to get the ...
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1answer
34 views

How can I show contextual ads after a user filtered page contents by keyword?

I am building a social bookmarking service that is monetized in part by Google Adsense. However, I don't know how to influence how the ads are displayed. I think Google scans my pages and decides ...
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0answers
10 views

How can I reduce “follow me” ads in adsense for publishers?

On pages I publish, I have adsense display ads, which often seem to show "follow me" ads (relevant to the user's recent searches) rather than contextual ads (those relevant to the page in question). ...
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0answers
20 views

What are “environment target actions” in Google AdWords HTML5 ads?

Google AdWords documentation for ad formats list several requirements for creating ads in HTML5. One of the requirements is: For environment target actions, timer and multiple exits are not ...
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0answers
94 views

How can I stop adware affecting my site?

We have just started running our own ads on our site but are now getting bombarded with complaints from users that "Russian Bride" ads are showing up below our ads. We know this is caused by AdWare ...
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0answers
102 views

Can you add doubleclick macros to exisiting ads

Setup: A few weeks back I made some very simple html5 "ads" to run on a few of our partner sites. They weren't paid ads as we also manage these sites, however there are a few of them, so I made a ...
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0answers
7 views

Easier way to generate automated reports in DoubleClick for Publishers DFP?

We have recently changed our advertising setup from OpenX over to Google DFP. One of the biggest headaches is setting up the automated reports with CSV attachments for our clients. There are TOO MANY ...
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0answers
18 views

Integrative Google Analytics for dynamic search

My website is advertised with TripAdvisor and in the following way the URL is called: ...
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0answers
48 views

Chitika customization not working

I'm trying to customize my Chitika ads using their code generator. I followed their instructions and made sure that I copied everything. The problem is, it doesn't work. It still looks like the ...