Advertising is the practice of producing text, images, or other media intended to influence others' purchasing decisions.

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458 views

Is Google DFP a replacement for ad rotate plugin?

I'm currently using Ad-Rotate WordPress plugin on my WordPress site. I recently came to know of Google DFP. I'm currently adding 1-5 ads per day which will increase soon and am wondering if Google ...
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1answer
476 views

With Google DFP (Small Business) is it possible to disable AdSense in an Ad Slot on a per-request basis?

Setup: I run a network of websites that target different hobby niches and have a section dedicated to community classifieds. I serve advertising on these sites through Google DFP for Small Business ...
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1answer
34 views

Using Google Analytics to determine whether paid media visitors subsequently return

I'd like to be able to find out whether I am driving returning visits to my site through paid media. E.g. what percentage of people who initially visited for the first time through an advert now ...
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1answer
232 views

What are differences between sell side platforms (Admeld) and self-serve platform (AdReady)?

I was confused with sell side platforms (e.g. Admeld) and self-serve platforms (e.g. AdReady) as both are serving services to publishers. I would like to know the differences in order to get the ...
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1answer
37 views

How can I show contextual ads after a user filtered page contents by keyword?

I am building a social bookmarking service that is monetized in part by Google Adsense. However, I don't know how to influence how the ads are displayed. I think Google scans my pages and decides ...
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0answers
27 views

What are “environment target actions” in Google AdWords HTML5 ads?

Google AdWords documentation for ad formats list several requirements for creating ads in HTML5. One of the requirements is: For environment target actions, timer and multiple exits are not ...
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0answers
97 views

How can I stop adware affecting my site?

We have just started running our own ads on our site but are now getting bombarded with complaints from users that "Russian Bride" ads are showing up below our ads. We know this is caused by AdWare ...
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0answers
104 views

Can you add doubleclick macros to exisiting ads

Setup: A few weeks back I made some very simple html5 "ads" to run on a few of our partner sites. They weren't paid ads as we also manage these sites, however there are a few of them, so I made a ...
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16 views

How can I put advertising on my MediaWiki site just like at Wikia.com?

I want to put some AdSense blocks on a wiki I'm running. I guess that Wikia has highly A/B tested their ad placements so I'm going to follow them a little bit there. Unfortunately the list of ...
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0answers
7 views

Find line items that use free-form custom criteria in DFP

I have a lot of line items and a lot of custom targeting parameters in DFP. Is there a way to search line items and find all matches that use a given targeting parameter?
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13 views

Easier way to generate automated reports in DoubleClick for Publishers DFP?

We have recently changed our advertising setup from OpenX over to Google DFP. One of the biggest headaches is setting up the automated reports with CSV attachments for our clients. There are TOO MANY ...
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18 views

Integrative Google Analytics for dynamic search

My website is advertised with TripAdvisor and in the following way the URL is called: ...