Advertising is the practice of producing text, images, or other media intended to influence others' purchasing decisions.

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3k views

What is the average acquisition cost of a Facebook “Like”?

Suppose you want to invest in a Facebook ad, targeted to a specific audience, how many $ would I need to spend to get one "Like" in my Facebook fan page? Note: I know not all users, industries, ads, ...
2
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1answer
112 views

Dropping adverts during responsive design changes

I was looking at the new Smashing Magazine design and first of I have to say, it looks great. One thing that grabbed my attention though was that the Right Hand Side adverts get dropped during the ...
1
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1answer
58 views

How can I check that ads are loading correctly on my website?

How can I monitor the JavaScript ads on my website to ensure they show up? I don't want to use this process to generate false impressions but I need a way to gather data and report that ads are ...
0
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1answer
44 views

Mentioning celebrities as customers

My client owns a dry cleaning business. He serves people who stay at certain hotels in NYC. Some celebrities have been his customers while staying at those hotels. He would pick up and deliver their ...
1
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1answer
292 views

Adsense ad removal and refresh

Are we allowed to remove AdSense advertisement and replace it with another or one from a different ad network once the original ad is loaded and, say, 10 seconds have passed? This is exactly what ...
1
vote
2answers
268 views

Do Facebook CPC ads charge per click, or per like, or both?

I'm about to create a Facebook campaign that points to our Facebook fan page, with the CPC option. I want to know what counts as a "click". I already read the docs (quickly to be honest), but i ...
0
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1answer
191 views

Looking for PHP/MySQL-based ad manager

Could you recommend based on your experience a PHP/MySQL-based admin interface for managing your website ads? In order to be really useful, such application should have: -basic CRM functionality to ...
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2answers
81 views

Is it acceptable to contact a potential customer who has accessed your site, using their IP?

We run ad campaigns to attract potential customers to our website. Sometimes customers click, but don't make contact. Is it acceptable to reach out to these customers, based on the public info ...
2
votes
1answer
83 views

How to maximise revenue from limited number of advertisers

Suppose you have a page that ranks very well for a very specific subject (and gets a reasonable amount of traffic). You don't provide what the visitors are looking for but there are just 3 companies ...
2
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1answer
251 views

What are differences between sell side platforms (Admeld) and self-serve platform (AdReady)?

I was confused with sell side platforms (e.g. Admeld) and self-serve platforms (e.g. AdReady) as both are serving services to publishers. I would like to know the differences in order to get the ...
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1answer
296 views

effect of page speed on ad revenue

I'm thinking of slowing my pageloads a bit, and want to know how much ad revenue will decrease due to the slowness. For ads on a revenue-per-impression (CPM) basis, I have to worry about decreased ...
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1answer
96 views

Using AdSense to show ads to logged-in users [closed]

I know that you can grant authorization permissions to Google AdSense so that it can 'log in' and see what other logged in users can see (e.g. in a private forum), so that the ads it displays are ...
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1answer
262 views

PPC advertising publishing options on on an Ajax/Dynamic site?

Does anyone know of an advertising programme which will allow a highly ajax-ified site to be monetized? Google seems to have ramped down its Ajax-Adsense experiment (no longer accepting ...
1
vote
1answer
51 views

Can I post other ads than Google with adnsense

Along with my google ads can I apply for other ad media and post their ads too with Google ads. I wanna post more ads. Is it allowed to use more than one adsense program and post both media's ads on ...
1
vote
1answer
110 views

Is there an upper limit on the number of Adsense adverts placed on one page?

I would like to add 20 Google banner ads below my web page's content so I can increase my Pay Per Impression earnings, is there any upper limit on the number of adverts I can display?
3
votes
1answer
418 views

Softonic displaying Google Ads for my software in Google search

I'm not sure if this is the right place to ask this question but not sure where else to ask.. I was doing a Google search to check the results of my Software's name which I sell on my website. I ...
0
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1answer
61 views

How is a banner space technically sold, through SSPs or ad networks, to the advertisers?

What data in general does a publisher need to offer to SSP or ad networks? Does the publisher need to offer: Some sort of html that specifies the ad space located within a web page? Type of content ...
2
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0answers
144 views

Do Sell-Side Platforms (SSP) like Admeld or PubMatic cover premium ad inventory selling for publishers? [closed]

Large companies may/may not hire a sales force to sell premium ads. But, for medium or small websites, how do they handle the premium ad inventory with maximum values? What are all available paths to ...
3
votes
1answer
591 views

With Google DFP (Small Business) is it possible to disable AdSense in an Ad Slot on a per-request basis?

Setup: I run a network of websites that target different hobby niches and have a section dedicated to community classifieds. I serve advertising on these sites through Google DFP for Small Business ...
0
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1answer
424 views

Google Analytics include querystring

I've taken an advert out on a site with instruction to point it to: http://www.example.com/?source=gmb In Analytics, how do I go about analysing it's data? I can't find anywhere to see people who ...
3
votes
1answer
359 views

How premium ad networks calculate the payout?

I'm wondering how premium ad networks (The Deck, Carbon Ads, Fusion Ads, etc..) calculate the payout for publishers. The problem is they have a fixed price for a fixed timeframe (30 days or a week) ...
0
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1answer
74 views

Blog suitable Adsense format

I saw blog which has nice formated Google Adsense ads, but I don't know how to generate them. Here is a screenshot: http://imgur.com/U0mzk (sorry for plain link but I'm too fresh here to use img tag ) ...
4
votes
1answer
231 views

adsense and click bombing

I wonder what happens if I have a website with adsense and a user wittingly clicks the ads many times for a long time with result to ban my account. Google bots will trace this behavior and I suppose ...
5
votes
5answers
787 views

Is there an industry standard for “the fold”?

We often get requests to put an ad over or below "the fold" - the visible portion of the screen on page load, a term derived from newspapers which are delivered folded in half. I use Chrome on a Mac ...
2
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0answers
169 views

Are there any ad networks that serve ads over SSL? [duplicate]

Possible Duplicate: Ad service that supports ssl (secure publishing) I have recently enabled SSL on my site, now my google ads cause some browsers to complain about unsecured content ...
5
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2answers
1k views

What are impressions in Google Webmasters?

I see that Google Webmasters give me some numbers as impressions, and of course, I know impression literal meaning. But can anyone please explain what impressions are in the context of Search Engine? ...
6
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1answer
2k views

Youtube - preventing ads of my competitors on my videos

I want to start and upload to youtube every day a new video for my commercial use. The videos are suppose to serve existing clients and potential clients and are given free to everyone . My problem ...
2
votes
1answer
874 views

Google adsense and dynamic pages

I want to show Adsense in search results that come from my database. How could google adsense bot determine what ads to show? Does it do so on the flow, i mean, there is no previous page it can ...
0
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1answer
46 views

PHP / Database Advertising Directory [duplicate]

Possible Duplicate: Which Content Management System (CMS) should I use? What would it cost or is there already a system with a CMS like Joomla that would create the back-end of a website ...
2
votes
1answer
105 views

Ad software to rotate text links?

I am currently using OpenX to rotate text links but I don't think search engines can spider these links. What software can I use to do this?
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1answer
144 views

free Ad serving solution for smaller php websites

I'm looking for a very simple ad serving solution on my website, that can be hosted on my website. I have used openX and found it a bit complex for my needs. basically I need; A way for advertisers ...
5
votes
1answer
89 views

What liability concerns do advertising vendors raise, and how can I address them?

One of the websites I administer wants to provide free advertising in the form of direct links to vendors at an event they are running. Up until now, there has been no advertising whatsoever on the ...
2
votes
1answer
98 views

Google Ads Blocking Other Site Elements From Loading

I'm using Google DFP to serve Adsense ads. In Google Chrome (this doesn't seem to happen in other browsers), the page will get stuck loading pagead2.googlesyndication.com. It will just load for hours ...
2
votes
3answers
167 views

IP - Country based ad delivery

I am looking for an ad manager script/system (open source or paid) which can deliver different ads based on the IP - country of the visitors. Would be nice if you can name one if you know!
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3answers
196 views

Monitoring offline conversion of online advertisements

I'm working for a company that is beginning with online advertisement and the following challenge was set: How can you monitor the effectivess of the advertisement in actual sales? The real ...
3
votes
1answer
904 views

Why My Adsense Account is not accepted

I have created a blog on blogger few days ago and created two blog entries on it. when i try creating AdSense account with blog's address it does not accept the application due to PageType. i have ...
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vote
1answer
298 views

Why is Project Wonderful mostly only used for web comics?

I've looked a few times at placing ads on my site, but the only ad system I've liked is Project Wonderful. The problem with it is that almost every existing publisher(and thus, probably advertiser) is ...
2
votes
1answer
120 views

I just accepted a “come back to us” type offer $100 Adwords Credit - Now 80% of my Adsense Ads are for Google Adwords

I don't know if this is related, and I haven't been able to find any information on it anywhere. I just accepted a $100 Adwords credit offer from Google. Shortly after I did that, roughly 80% of the ...
4
votes
3answers
332 views

What CPM can we expect once we outgrow AdSense?

I've been advised that once a site reaches a certain level of traffic it's possible to get more lucrative ad providers on board that give better return than AdSense. For a reasonable sized ad above ...
2
votes
3answers
132 views

Bing vs google advertising

is it worth while to advertise using Bing's adcenter if I already have google's adwords?
3
votes
1answer
216 views

Use rel=“nofollow” on internal ads?

I know you're supposed to use rel="nofollow" on outgoing ads, to keep from passing link juice, but what about internal ads? We have a number of links with pictures that I consider as ads to other ...
0
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1answer
59 views

amazon associates: how well does it perform

I'm thinking about adding some amazon associates affiliate links to one of my sites, and I'm wondering if anyone who has any experience with them can tell me how well they perform on their site. Also, ...
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vote
2answers
97 views

Old Domain Pay-per-click

So you know when you go to a domain that say you want to buy, and the only thing that comes up is a bunch of links to other sites, and stuff like that? How do I set something like that up for my old ...
0
votes
1answer
163 views

Can DFP slots be parameterized?

I am using Doubleclick For Publishers (small business) for serving ads on a news website. I want to server a certain ad only an article pages for a certain category. With openX I created a zone per ...
2
votes
1answer
75 views

Targeting advertising for T-Mobile and Virgin Mobile users

We'd like to target our advertising to Virgin Mobile users. However, Virgin Mobile is actually on the T-Mobile network. So when we do a lookup of the IP address it reports T-Mobile. So this gives 2 ...
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vote
1answer
106 views

Paying for advertising on a cost per click basis - How to validate?

We use various pay per click advertising agencies and are able to tune the traffic to our mobile sites according to various things. The problem is, the number of clicks reported by the publisher ...
6
votes
2answers
116 views

Marketing for Scheduled Online Events

Last year I started working with a team on our first major web project (We, the Pixels). I believe the idea is very solid, but it has a hard requirement for a group of people being on the site for the ...
0
votes
1answer
636 views

Why use adzerk?

SO used adzerk to serve adverts. I'm a bit confused by it though, what's it do and what's the point of it? Why can't SO serve their own adverts?
3
votes
4answers
868 views

Google AdSense - set minimum CPC?

I have a sports site. It was making like $0.75 per click for couple of months. Now suddenly, average CPC has dropped to $0.5 or even $0.4. Sometimes, I even see $0.2 or $0.08 per click. Is there an ...
6
votes
2answers
206 views

How can I get an “Official site” banner/area on Bing?

If I search for a product name on Bing, for example "paint.net", the first result is something that looks like an advertising area, but it's called "Official Site". How is it possible to get something ...