Advertising is the practice of producing text, images, or other media intended to influence others' purchasing decisions.

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1answer
263 views

What are differences between sell side platforms (Admeld) and self-serve platform (AdReady)?

I was confused with sell side platforms (e.g. Admeld) and self-serve platforms (e.g. AdReady) as both are serving services to publishers. I would like to know the differences in order to get the ...
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1answer
13 views

Analytics ignoring advertising features setting

I've been having trouble with my Demographics reports in my Google Analytics account that I administer. After I log in, I expand the Audience tab, then Demographics, and then select Age. There is a ...
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1answer
48 views

In DFP, is it possible to use creative of one size on ad-units with different sizes?

I'm using a custom create type on DFP SMB, since the text has to be in Hebrew, the original text ad type doesn't work well. I made some text ads with width of the content (440x30) and they work well ...
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34 views

Does lightbox ads hurt website traffic

The ad company that I use, publishes ads on my website is now offering a new ad type that is a big ad in a lightbox with a big close button and ad also closes if the user clicks outside the ad ...
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50 views

Lending website to someone else to get ads for the website

My website has potential to generate nice revenue from advertising but as I live in Iran and google does pay to Iran, I'm not able to accept ads. I have talked to a friend in Turkey to lend him my ...
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52 views

Do banner ads make my website a commercial website?

I am preparing a small wiki based tutorial website. I will have to be grabbing lots of contents under CCL license. I am planning to put some ads on the website to keep the server running, but I am ...
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65 views

Linking AdSense to DFP

I'm trying to follow this Google instructions about linking AdSense to DFP: https://support.google.com/dfp_sb/answer/188529?hl=en I went to my DFP account and found Network Settings at Admin tab, ...
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0answers
31 views

Google display network ad for people with the remarketing tag has no impressions

I created a display network ad. I set up an automatic bid and on campaigns management it says "eligible". My display network list has 120 items (people with remarketing tag). However I don't have ...
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32 views

Google ads between posts

Is it violation of any Google Adsense policy if put Google ads between two paragraph in a post.
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27 views

How to make adwords autobidding bid separately on each keyword

I used manual bidding most of the times I worked with Adwords, but recently I encountered client with 4000+ keywords. I tried automatic bidding to save my time, but it does work in weird way. It ...
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74 views

Facebook Ads click tracking through url parameters/tags is it possible?

Is there something like ValueTrack for AdWords but for Facebook ads? And I'm not talking about Google Analytics UTM tags. Looking through documentation, brought me to some API documentation that is ...
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23 views

What file formats, file sizes, and frame rates are supported for animated ads managed by DFP?

What are the most standard specifications for an animated ad in terms of file format, file size, frames per second and etc.? I am preparing a media kit for our advertisers and can't seem to find a ...
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23 views

How to search for all the line items that use free-form custom criteria in DFP?

I have a lot of line items and a lot of custom targeting parameters in DFP. Is there a way to search line items and find all matches that use a given targeting parameter? Say I have a free-form ...
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0answers
121 views

Can Google DFP email out reports with CSV attachments from pre-defined templates?

We have recently changed our advertising setup from OpenX over to Google DFP. One of the biggest headaches is setting up the automated reports with CSV attachments for our clients. There are TOO MANY ...
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112 views

How can I stop adware affecting my site?

We have just started running our own ads on our site but are now getting bombarded with complaints from users that "Russian Bride" ads are showing up below our ads. We know this is caused by AdWare ...
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111 views

Can you add doubleclick macros to exisiting ads

Setup: A few weeks back I made some very simple html5 "ads" to run on a few of our partner sites. They weren't paid ads as we also manage these sites, however there are a few of them, so I made a ...
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14 views

Prevent smaller ad creative from showing in larger ad slot

I'm having a 300x250 size creative show in a 300x600 ad slot. The header call defines only one size, 300x600 like so: googletag.defineSlot('/1030735/website_300x600', [300, 600], ...
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10 views

No reach & no stats on facebook advert

This is frustrating I have tried everything. target audience is from 9000 to 60 000 on various campaings i have tried setting my own cpc and also let facebook set it, but the reach and results is ...