2
votes
2answers
51 views

Does Google use keyword stemming for ad selection?

Keyword stemming is the process of finding keyword variations (plurals, synonyms, related concepts, etc.). We know that Google scans HTML body content to find which ad to display. In the process of ...
1
vote
1answer
106 views

Mixing keywords match types in Google Adwords

Using Google Adwords: Q#1. Can someone use a mix of match types in keywords? For example, can someone use the keyword [large size] +leather "black shoes" from Atlantis, thus using exact, modified ...
3
votes
1answer
429 views

Google Adwords: What is the difference between automatic pricing and manual pricing?

Do you use the Google adWord automatic pricing (provide the upper limit you would like to spend), or do you manually adjust and set the the bid price = first page bid min. price? According to Google, ...
2
votes
2answers
99 views

Ok to target product names in adwords?

If I have widget company called "Widget Designer" and I have a direct competitor who has "Widgitator Version 5", am I allowed to target a campaign using the literal keywords "Widgitator"? Is this OK? ...