1
vote
1answer
74 views

Tracking rotating Ads with Google Tag Manager

So at the moment we have our ads setup using event tracking in Google Analytic (Universal) and they are implemented in this format: <a href="example.com" onclick="ga('send', 'event', 'Banner Ad - ...
2
votes
1answer
31 views

Using Google Analytics to determine whether paid media visitors subsequently return

I'd like to be able to find out whether I am driving returning visits to my site through paid media. E.g. what percentage of people who initially visited for the first time through an advert now ...
5
votes
1answer
705 views

Less than half of Facebook ad clicks are visible in Google Analytics

We have a website that we advertise via Facebook, but in Google Analytics only 30-50% of the clicks appear. (The page is not really public yet, so I cannot post a link here) We already did several ...
0
votes
0answers
18 views

Integrative Google Analytics for dynamic search

My website is advertised with TripAdvisor and in the following way the URL is called: ...
4
votes
4answers
2k views

Huge difference between Facebook Ad Click figures and Apache log requests

We're running a facebook ad campaign for our business but there seems to be a huge discrepancy between the number of clicks registered and the number of requests made with "facebook.com" in the HTTP ...
0
votes
1answer
398 views

Google Analytics include querystring

I've taken an advert out on a site with instruction to point it to: http://www.example.com/?source=gmb In Analytics, how do I go about analysing it's data? I can't find anywhere to see people who ...
3
votes
2answers
173 views

Can I use Google Analytics with commercials from other networks?

Does Google Analytics allow me to configure and evaluate statistics like CTR etc. for commercials from networks other than Google Adsense?
4
votes
1answer
107 views

How do I track Yahoo Adwords campaigns in Google Analytics with cost data?

I'm currently diving into Yahoo's adwords program and am wondering if its possible to track their ad campaigns in Google Analytics with cost data so I can trace my costs to my revenue. Has anyone ...
14
votes
2answers
256 views

How do you format SEM URLS to properly track results using analytics engines like Google analytics?

If I were to purchase some advertising space on a website- what should I add to the end of the URL to track the results of that campaign in a tool like Google Analytics? Is capitalization ...