A way to test which version of an website performs better by showing one version to 50% of it's visitors and another version to the remaining 50%.

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Long pages or accordion for content?

I'm looking at how best to display content for my website. I plan to have a large number of pages of products, which will contain a large amount of information (ideally, the amount of information on ...
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How to conduct A/B split testing with Adsense?

Ok so I have decided to A/B test my adsense ads. I have run a few tests, but I don't know what conclusion to draw and how to keep track of things. Some specific questions: If I have 2 test units, 1 ...
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Google Analytics Content Experiment not redirecting to original page

I have this afternoon created a Content Experiment in Google Analytics with the object of directing users to a specific page 25% of the time. So my attempt to do this was to create an experiment that ...
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One variant receives way more visitors than the other (Google Content Experiments)

I've been running a number of A/B tests using Google Content Experiments, and have had the same problem across all the tests I've run in the last couple weeks. One variant (the original page) receives ...