A way to test which version of an website performs better by showing one version to 50% of it's visitors and another version to the remaining 50%.

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1answer
313 views

Long pages or accordion for content?

I'm looking at how best to display content for my website. I plan to have a large number of pages of products, which will contain a large amount of information (ideally, the amount of information on ...
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1answer
53 views

Google Analytics Content Experiments for non-simultaneous tests

I really like how Google Analytics displays the results of content experiments. However, it seems the tool only works for simultaneous tests. I'd like to use the tool without implementing the page ...
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0answers
24 views

Why is GA Experiment crushing my whole report?

Until yesterday, we had a clean reporting of our content urls that looked like: /men/shirts/shirt-with-extended-lines?color=12988 But then we activated an experiment and since then we just see this ...
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61 views

How are Google Analytic experiments impacted by filters?

Google Content Experiments allow you to create experiments for A/B testing two pages, which then slowly converge on the "better" page depending how the goals are met. However how is this convergence ...
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0answers
33 views

Google Experiment with multi step shopping cart

I am attempting to run an experiment that tests an alternate checkout UI. For the experiment, I use the URL of the original checkout and the URL of the alternate checkout as a variation. Google ...
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0answers
53 views

Can calling mixpanel.track cause reattribution of conversions in Mixpanel funnels?

I am currently using MixPanel to A/B test which of two different landing page images converts better. At the beginning of each hit to the page, I do mixpanel.track('Main', {illustration_ab : '{{...
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0answers
7 views

A/B test minimum and maximum differences to be succesful

I am preparing an A/B test for a landing page and would like to know what are the maximum and minimum differences in order to be a serius experiment. I guess that the minimum could be as simple as a ...
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15 views

A/B testing using GA's Content Experiments

So, our MD says one day that he doesn't feel the existing design of our Ecommerce product listing results pages are great (this was shortly after having reviewed competitor's sites I might just add). ...