A way to test which version of an website performs better by showing one version to 50% of it's visitors and another version to the remaining 50%.

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1answer
20 views

Safer way to launch a new design [closed]

We have re-designed our website along with significant design and side content changes. We have made sure that URLs, Titles, Meta Descriptions, Keywords, Headings and Main Content remains same. This ...
1
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1answer
36 views

Google Analytics for cookie-based A/B testing (same URL for A and B)

I have a website with share-friendly URLs like example.com/register I implemented A/B testing as a cookie because I don't want ugly unsharable URLs like example.com/registerA and ...
1
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2answers
48 views

Does the JavaScript that Google Analytics Experiments adds slow down alternate versions, and how could I measure this?

I am using Content Experiments in Google Analytics to test three different landing pages. This uses JavaScript on the initial page to load the alternates. Would the additional JavaScript add to the ...
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1answer
21 views

Is it possible to A/B test javascript-generated element variation using GA Experiments and GA Events?

I'm trying to do A/B testing using Google Experiments on a javascript-generated variation elements. In simpler example, I'm trying to create a button using javascript that has different colors The ...
1
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1answer
53 views

A/B Testing a site-wide feature with Google Analytics

I am considering a major adjustment to the search-input feature on a website. This search feature appears on many pages. I do have e-commerce operating in Google Analytics. I have glanced at ...
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3answers
196 views

Is doing A/B tests using site redirection a bad practice?

I'm developing hotels websites here in Brazil. When the site is done, we do an A/B test with the old version to measure conversion and show to the hotel owner how good our site is. Due to the fact ...
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1answer
46 views

How to make a split test that reduces scripts from Google Tag Manager in a tool like VisualWebOptimizer

We have a website, where we use Google Tag Manager, in order to insert a big amount of scripts. We want to run a split test, where we reduce these scripts by 70%, which should improve load time (even ...
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0answers
23 views

Google Experiment with multi step shopping cart

I am attempting to run an experiment that tests an alternate checkout UI. For the experiment, I use the URL of the original checkout and the URL of the alternate checkout as a variation. Google ...
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1answer
47 views

Is it possible to A/B test SEO using Google Experiments?

I've read that A/B testing does not have a negative impact on SEO, but is it possible to A/B test to improve SEO? My thought is to track each visitor's referring domain and create an event when any ...
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0answers
31 views

Can calling mixpanel.track cause reattribution of conversions in Mixpanel funnels?

I am currently using MixPanel to A/B test which of two different landing page images converts better. At the beginning of each hit to the page, I do mixpanel.track('Main', {illustration_ab : ...
1
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0answers
19 views

Google Analytics Content Experiments for non-simultaneous tests

I really like how Google Analytics displays the results of content experiments. However, it seems the tool only works for simultaneous tests. I'd like to use the tool without implementing the page ...
2
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1answer
204 views

How to conduct A/B split testing with AdSense?

Ok so I have decided to A/B test my AdSense ads. I have run a few tests, but I don't know what conclusion to draw and how to keep track of things. Some specific questions: If I have 2 test units, 1 ...
2
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1answer
207 views

Google Analytics Experiment — How to test shopping cart

We have: GET landing.html (then select a production) POST cart1.php (then select options) POST cart2.php (then enter billing info) POST cart3.php (will process payment and then ...
3
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1answer
53 views

Are 307 Temporary Redirects safe for temporary new web site tests?

Our current site is getting close to being replaced. I was looking to do a test of our new sales funnel on the new site and compare the traffic and conversion ratios for a few days. So I was planning ...
0
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1answer
107 views

One variant receives way more visitors than the other (Google Content Experiments)

I've been running a number of A/B tests using Google Content Experiments, and have had the same problem across all the tests I've run in the last couple weeks. One variant (the original page) receives ...
1
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1answer
118 views

Alternative to Google Analytics with A/B testing and PDF scheduling

Is there a hosted solution that competes with Google Analytics and has some of the heavy hitting features: A/B testing with regression analysis Conversion tracking Funnels Schedulable reports that ...
0
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1answer
54 views

How to know if any website is using Google Website optimizer for A/B testing?

How to know if any website is using Google Website optimizer for A/B testing? By viewing a source code. For what to look into view source which confirms that site is using Google Website optimizer
2
votes
1answer
264 views

Long pages or accordion for content?

I'm looking at how best to display content for my website. I plan to have a large number of pages of products, which will contain a large amount of information (ideally, the amount of information on ...
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3answers
293 views

Will multivariate (A/B) testing applied with 302 redirects to a subdomain affect my Google ranking?

I want to do an A B test of an entire site for a new design and UX with only slight changes in content (a big brand site that has good Google rankings for many generic keywords. My idea of ...
3
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2answers
147 views

Has anybody split tested one password field versus password & confirm on registrations?

I'm just curious to see if this is something really worth testing, as it will require some coding to achieve.
4
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1answer
355 views

If you run a split test, how long do you let it run before you conclude it is inconclusive?

When running A/B tests with Google Website Optimizer, Google tells you when a variation has "won". However, sometimes, the test runs for a long time and still there is no winner. When should one ...
3
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2answers
249 views

Should I disallow robots on A/B test pages?

I'm going to be setting up an A/B test using Google's WebsiteOptimizer on my homepage, and I plan to name my two test variants index_a.php and index_b.php. Should I be putting in rules to my ...
2
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2answers
175 views

Weird Results A/B Test in Google Website Optimizer

I set up a test in Google Website Optimizer that has a 3 variations - original (A), B, and C. In order to further validate the results of the test, I added a variation C that is exactly the same as ...
7
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3answers
2k views

Whats the best module or method for A/B testing with Drupal?

I'm looking into rolling our company's static websites into Drupal. I need to ensure that I won't ruin our chances for split testing our designs and layouts. I have found several modules out there, ...
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4answers
1k views

How to A/B test two different site designs

I'm familar with A/B testing variations of a page via Google Website Optimiser but I'd like to A/B test completely different designs on a site wide basis or a collection of pages. So each visitor ...
6
votes
1answer
454 views

Has anyone used Genetify for A/B testing

I'm working on a small project that will likely run on Wordpress, I always like to run some split testing to improve conversion rates for various goals. Typically if its a small site that I either ...
2
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1answer
196 views

Is it possible to do A/B testing with Adsense ad positions?

I was just looking at Google Website Optimizer, however you need a 'conversion' page in order to measure results. If trying to optimize ad positions, this doesn't appear to be possible. Even without ...
3
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5answers
164 views

Is A/B testing worth the added expense and time?

A client is inquiring about blind A/B split testing for an online application focused mostly on usability of the design and application workflow. Someone in the client's office read an article about ...
10
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3answers
589 views

Alternatives to Google Website Optimizer [duplicate]

Possible Duplicate: What are some good resources for doing A/B testing of a website? What (affordable) alternatives are there to Google Website Optimizer for A/B and multivariate tests? ...
20
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5answers
315 views

What are some good resources for doing A/B testing of a website?

I know of Google Website Optimizer and have used it some, and it's pretty good. Are there better options? Any good blogs about A/B testing?