My company is expanding online, and we are wondering the best way to go about our eCommerce strategy. We sell a wide range of products of a single material, lets use ceramics as an example. The current competition in our niche online is medium level.
We currently have one site selling all our range: ceramicstuff.com
However I have just found that ceramickitchenware.com, ceramicbowls.com, etc are currently unregistered, despite quite decent traffic search volume around those keywords monthly.
What do you guys think about registering these domains to increase traffic? Would I put a standalone sites on those domains, or do I point them to my main domain? Or do I use them a "micro" sites to offer information, and then link to buy at my main domain, etc?
Summary: I'm looking to employ "spammy" type SEO tricks, multiple domains, etc but the key point is I will be generating REAL content, and offering a REAL QUALITY product. How to proceed?