Specifically, I'm wondering about pages that have a purpose that is sort of removed from the main site. For example, a privacy policy page - would you duplicate the description of the main page or is it best left alone?
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Yes, all meta descriptions should be unique, because every page is (or should be) unique. However, not every page really needs a meta description. It's only useful for pages that you want to rank in search results because that's where it is shown. For a privacy policy page, I would simply omit the meta description tag entirely. |
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Meta description is intended to be crawled, and has no direct effects for users. I guess you already know that. Unless you want a different description for your privacy policy page and similar when these pages appears on google results. As best practice, I'd recommend to put a simple unique description, but don't spent too much energy on that, because I believe only a few people will really be interested in searching your privacy policy page or similar. |
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Meta Descriptions also affect Click Through Rate (CTR) from the search results so a unique and relevant description can affect traffic for those pages ranked in the search engines |
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