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googling didnt worked in finding good link exchange programs.Has anyone of you tried an automatic link exchange program?My sites page rank has fallen from 3 to 1.Please help

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This isn't going to solve your PR problem and most likely will hurt your site. I'd recommend against it. –  John Conde Dec 24 '10 at 13:00
    
@John:If backlinks don't make PR and updating doesn't make PR than what does make PR? –  Shen Xu Dec 24 '10 at 14:18
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Organic backlinks give you PR; buying links or doing link exchanges do not--and especially not link from the type of sites that link exchange forums are usually used by. Sites with unique high quality content don't need to purchase their backlinks with cash or with reciprocal links. –  Lèse majesté Dec 24 '10 at 14:23

2 Answers 2

up vote 5 down vote accepted

You can't afford to do link exchanges and I can prove it. I explain in detail on my website, but simply put, when you factor in time for discovery, contact, failure, success, implementation, and maintenance, link exchanging is too expensive. It doesn't scale and it has low if any return on investment. What's worse, you can't measure the ROI either.

You're far better off:

  • Creating content that people want to link to.
  • Making it easy for people to share your content.
  • Getting the technical aspects of your page right.
  • Doing keyword research so that you target the right phrases.
  • Expanding your own site so that you have more pages that you control to link from (they count too).
  • Building a community.
  • Planning and then executing a content and marketing strategy.
  • Actually paying for targeted, measurable advertising.
  • Streamlining and optimizing your entire sales funnel.
  • Working on your conversion rates once people get to your target page.
  • Using upsells and cross-promotions to increase your profit margins.
  • Retaining and reselling to existing customers.
  • Systemizing and then either automating or delegating your successful business practices.

As a part of the successful SEO tactics pie, link exchanging isn't even one of the ingredients. What's more, SEO is only a very small part in the overall picture. Don't lose sight of that.

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You just opened my eyes.Thankyou –  Shen Xu Dec 24 '10 at 20:48
    
+1, fahad, for being willing to learn. It sometimes helps to take a step back to examine if what is being promoted as successful actually works. Link exchanges may have worked at one time, but the search engines have long since caught on. Plus, it's just too expensive and many view link exchange requests as spam, which can hurt your business. –  Virtuosi Media Dec 24 '10 at 20:57

Regarding your PR drop. It could be due to number of factors. Like old links vanishing, PR of pages linking to your pages going down, etc. Also, ensure your content is regularly updated.

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Yes,the site was not uploaded for almost a year.Now started to work again –  Shen Xu Dec 24 '10 at 10:10
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Content has nothing to do with PR. PR is about link popularity only. Also, this should either be a comment or added to your previous answer. –  John Conde Dec 24 '10 at 12:59

protected by danlefree Sep 13 '12 at 14:51

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