Webmasters Stack Exchange is a question and answer site for pro webmasters. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I'm designing a new site and for the first time I want to incorporate 3rd party advertising. I haven't chosen an advertising partner yet.

Are there standard banner sizes I should be designing for?

share|improve this question
up vote 10 down vote accepted

Most advertising agencies stick to a pseudo-standard for banner sizes.

You can find them here. In case that link ever goes dead, the most common in use are (in px):

  • 486x60 (Full Banner)
  • 397x72 (Navigation)
  • 120x240 (Vertical Banner)
  • 120x90 (Button)
  • 120x60 (Button)
  • 88x31 (Micro Button)
  • 234x60 (Half Banner)
  • 160x600 (Vertical Tower)
  • 125x125 (Square)
share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.