Let's say I offer a service that I call "Small business booster”. I have purchased the equivalent of smallbusinessbooster.com (and a bunch of synonyms and misspellings). I have also managed to purchase the equivalent of cheap-marketing.com (but not cheapmarketing.com, which in this case is just an ad site and not a quality content site belonging to a competitor). I'm thinking I should set up cheap-marketing.com to point to smallbusinessbooster.com/cheap-marketing.
Does it matter if I use smallbusinessbooster.com or cheap-marketing.com in ads? I'm thinking it may be better for SEO to use cheap-marketing.com and maybe also for humans since ”smallbusinessbooster” might be less easy to read and remember correctly. Drawback being of course that some would end up att cheapmarketing.com instead...