I have a Super Mario Bros website and business, Mario Planet, and I am looking for a target keyword for generating traffic - and therefore revenue - to the site.
Using the Google Keyword Suggestion Tool (quite a mouthful!), I found that the keyword
Global Monthly Searches: 68,000,000
Local Monthly Searches: 7,480,000
That's quite amazing.
Now, to my intense surprise, the competition - as indicated by Google's little bar graphic - is very low!
I'm surprised about this, unsettled even.
Now, I think I have to optimize for this keyword, just because, I would assume - out of that many people - that a percentage will be willing to purchase toys.
And since the competition is so low, I doubt it would take a while to optimize for it.