Take the 2-minute tour ×
Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

Goals are my favorite functionality in Google Analytics. They let you know which traffic sources, ads, or keywords are driving signups and buying stuff and downloading your Ebook. You can select for goals (after you set goals up) at most views in Google Analytics, but I can't figure out how to hook goals up to Search Engine Optimization > Queries.

Is that possible? Is there another way to correlate search keyword with conversions in Google Analytics?

share|improve this question

1 Answer 1

What you're trying to do is determine which keywords produce goals. It's really not possible using the SEO > queries data since these keywords are coming from Google webmaster tools which is not associated with GA data.

share|improve this answer
    
This isn't true. Webmaster tools is/can be hooked into GA for SEO views under Acquisition. –  samthebrand Aug 18 at 22:44
    
It can be connected - but you can't connect a goal to a query. Be sure to read the question being answered and be certain of your answer before replying. –  rscavilla Aug 20 at 12:27
    
There is a reason why they can't be connected: The keyword data is aggregate and not connected to individual sessions. Google is now hiding query data in the referral string from webmasters. Referral queries now show up in analytics as not provided. –  Stephen Ostermiller Aug 27 at 13:08

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.