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With the Structured Data Markup Helper (login required; see documentation instead), Google provides a way to markup a webpage with structured data, two of them being article and event.

What is the proper way to markup an article that describes some event? Should I nest event markup inside article markup? If yes, how would I do that?

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Do you refer to Google’ Rich Snippets? (it lists one for events, but not for articles … or do you mean products?) If so, which way are you using to implement them? Microdata (syntax) + Schema.org (vocabulary)? – unor Jul 30 '14 at 14:55
Was referring to Structured Data Markup Helper: google.com/webmasters/markup-helper/?hl=en – onlyvix.blogspot.com Jul 30 '14 at 18:54

It's either an article or an event. Not both.

If the purpose of the content is to promote the event, it's an event. If the article describes the event but isn't there to promote it (i.e. it's news coverage), it's an article.

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