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When it comes to SEO, I hear the saying "content is king" a lot, so I tried to create a bunch of pages on my site with good authentic content.

However, does creating a lot of content on a page or several pages help the homepage when it comes to SEO or is it every page for themselves? Will making an "About" page for my website with good SEO help my homepage with SEO, or do I need to focus directly on the content of my homepage itself?

It seems, a lot of my pages that are not my homepage page are showing up in search results over my homepage. My homepage has some content, but a little less than other pages which are coming up before it in search results. I'm wondering if I'm taking the right approach.

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2 Answers 2

Wow. This is too big a topic to cover completely, so I will try and focus on your question with something of a mini-tutorial.

When you do a site:mydomain.com in Google, you will see your site listed somewhat in order of importance according to what Google has found. Often your sites home page is listed first, but not always. If it is not, do not worry about it- it is not an indication of a problem. When you search using a keyword, then you run the risk changing the order to try and satisfy the search query. In this case, it is possible that your sites home page will not show up at all.

Much of what is returned relies completely on how your site is organized. For example, if you run a blog where your most recent and popular posts have links and snippets on the home page, then that page will likely perform differently periodically as the links change. If you have a fairly standard website, then it is likely that the home page will not have much importance in the search engine result page (SERP). And that is okay. Use it as a bit of a landing page and change it from time to time. As well, make sure that your most important content is linked from your home page and that your navigation will help users find the content they are interested in.

As far as ranking in the classic sense, that is to say PageRank as Google has defined it, each page performs according to the topic popularity, how the page was organized. how the page was optimized, internal linking, any inbound backlinks, and most importantly, the ever changing search terms that are %15 unique each day, that is, never searched before.

If you have a traditional site, you need to organize it into topic and sub-topics and research the topic keywords that apply to each page. This is a significant planning effort that must be done periodically since search terms are constantly changing. However, there are the long-tail keywords which have performed consistently over a longer period of time. Page organization, optimization, internal linking, inbound backlinks, and just plain dumb-luck sometimes yield positive results. Just make sure you are optimized for not only actual search history, but what your audience expects. Keyword tools can sometimes steer you in the wrong direction if your topic is not main stream so be vigilant in your research.

Now here is a secret. Content is king has within it a duality. Quality content is required as well as compelling content. But here is where is gets complicated. Quality and compelling content is not enough. Diversity within a singular focused topic is also important. If you can write 30 pages on a topic, then you must write 300. This is why blogs are so successful. If you notice that most blog posts are short simple single thoughts that follow a theme each and every day. Most posts hardly say anything at all. It is the topic keyword diversity that is the goal. I hate blogs in general because most are junk; I prefer deeper content. But I think you get my point. The more keyword focused diversity you can create without duplication of content, the better. (Sigh) But please create deeper content as much as possible. Deeper content lasts longer.

The last and most important ingredient is time. Lot's of time. Search engines are notoriously slow and so are users. When creating a new site, expect about a year before really gaining an audience. Part of that process is allowing time for people to find your content, share it, and link to it. The more this happens, the more people find your magnificent stuff! And if your content is magnificent, and I am sure it is - you are here aren't you(?) - then you are a pretty smart guy, it will gain traction slowly at first, then take off. Eventually you will see how pages perform and you will get it. You will begin to really know how to make your pages perform optimally. And remember, it is pages that perform- keep focused on making each page perform as well as you can.

To go back to the home page. Using Mister Peabody's Wayback Machine for a minute, the term PageRank has changed from the first days of Google. While Google always measured links from page to page and ranked individual pages as a result, the term PageRank, from the public's point of view, originally applied only to the site. This was supported by the Google toolbar. Before anyone tells me how wrong I am, read on. In the early days, PageRank was use as a synonym for SiteRank. This was unfortunate because the confusion remains. We talk about PageRank for a site all the time, when in reality, PageRank remains on a page by page basis. However, a SiteRank still exists. As individual PageRank is earned and indeed as a site ages and gains trust, the collective PageRank will help the home page perform better. It is the competition of the site and not the pages so much, that result in increased performance over other sites. Like in Genesis, individual page performance begets site performance begets home page performance.

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I'm still a little confused as to if I should add content on my homepage or other pages to help the site in general? Does content on a subpage help with the homepage SEO and other pages on the site's SEO? –  etangins Jul 25 at 2:51
    
That is a personal choice. As you surf around, you will see countless sites that do not have content on the home page. Mostly blogs have content snippets on the home page. Increasing the importance of your content pages raises the importance of the home page. However, if there is no content on the home page, then it is not important that the home page perform particularly well compared to content pages. For many sites, the home page will not perform as well as content pages. That is okay. Internal links from content pages to the home page will raise the home page importance. –  closetnoc Jul 25 at 3:18
    
does that mean that internal links do help other pages SEO kind of like external links do as well. I didn't know internal links had an effect on SEO –  etangins Jul 25 at 16:37
    
Yes. It is a vote just like any inbound backlink. The most important pages often are linked the most. Also, the furthest away a page is click-wise from the home page the less important it is. Therefore any page within the navigation of the home page (any any page for that matter to a lesser degree) will be seen as the most important. If it is two clicks from the home page, then less important and so on. The idea is to create a navigation of your most important topics, that then link to your most important sub-topics and so on, and create a hierarchy of importance with links. –  closetnoc Jul 25 at 16:47

Yes, creating new pages help SEO of the homepage because they link to it. Indeed, when Googlebot discovers a new page, it affects a SEO value to it and by linking the homepage (often with logo of the website), you give it SEO value.

Now, having a lot of content in the homepage is most probably is good thing because this is the most important page of a site (in most of cases). Therefore, you can try to add some content in your homepage to optimize it on SEO-wise.

For your pages over your homepage in Google Search, it's not a big deal. It depends on keywords you typed and Google can consider these pages are most important (however it's always your site). If you really want to see your homepage ahead, you can give it SEO value by putting some links over the Internet pointing to it.

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