Right “time” for publishing on multinational/global websites?

Question

I have a website on which I publish a daily update.

Its just german, so Germany/Austria/Switzerland which all share the same timezone.

So the system always publishes the daily new content at midnight, which is fine.

But now I plan to go tap into english/spanish/french/italien speaking areas.

I thought about publishing everywhere at midnight, so californians essentially see the content 18 hours before australians do...

Any ideas on that? How do other websites do it?

Or maby is there a method to keep the shifting delay smaller? Because the zones utc -11 and +12 are essentially only 1 hour apart (when it comes to the time of day, not the actual date).

Any ideas?

Answer 1

Most global sites just use a single time zone, UTC or their local/server time.

Publishing at a specific time for each timezone seems like overkill, unless there's a reason for it. But if someone in Australia wants to read your site, what would stop them from just using the US Pacific version with the more current content?