asks for pros and cons but is quite old at this point and doesn't have any Cons in the answer. Hopefully we can address the cons / drawbacks here without it being closed as a duplicate. Specifically I'm thinking of two things:
- Some people use plug-in to automatically change or remove UTM codes just to "screw" with people.
- Everyone has their own way of doing things with UTM and analytics and such, if they track at all. (I work in a B2B environment, and many of these guys have real old websites they hardly maintain or bother with.)
So, what are the drawbacks to include UTM information on outbound links? We have a Dealer Locator and have started putting up Dealer Testimonials. I'm thinking it might be beneficial to include a UTM letting the dealer know the click-through came from us, if they check. But I'm not sure what risk there is since I certainly don't want to upset any of our dealers.