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My Google Analytics page shows almost twice as many Users than Sessions. It really doesn't make sense to me, does anybody know what's the reason for this?

Here is a snapshot from my GA dashboard: enter image description here

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Yeah. It does not make sense to me either. Welcome to Googlieland! –  closetnoc Jun 29 at 22:11
    
None of my websites have more users than sessions according to Google Analytics. I don't know why that would be the case for your site. –  Stephen Ostermiller Jun 30 at 15:41
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Is this a custom report/using any custom dimensions or parameters or the complete unaltered default? –  JCL1178 Jul 3 at 21:26
    
It's the default report, it's completely unaltered. –  Lirik Jul 4 at 4:36
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Here is Universal Analytics documentation, there is the standard snippet. The only difference I can see is the third parameter when calling create: ga('create', 'UA-XXXXXXXX-1', 'yourdomain.com'); Standard is: ga('create', 'UA-XXXXXXXX-1', 'auto'); Maybe you need to track multiple subdomains and your snippet should be: ga('create', 'UA-XXXXXXXX-1', {'cookieDomain': 'yourdomain.com'}); –  Binarysurf Jul 10 at 0:58
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1 Answer 1

If you build a custom report that has page level dimensions (like Page, Page Title, or a page level custom variable) Users might appear greater than Sessions. This may occur when viewing the sessions metric against any sort of page level dimension because sessions are incremented on, and therefore associated with, the first hit of the session.

Why a custom report shows more Users than Sessions

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as far as I can tell, I don't have any custom reports. I have several other Google Analytics accounts for our User Acceptance Testing environment (which is identical to the website) and it's showing up just fine. –  Lirik Jul 7 at 7:51
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This is where I was headed but once @Lirik confirmed it was the default report, I had to jump ship. –  JCL1178 Jul 8 at 0:39
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