My web site is mentioned very favorably in a third party video that was posted to YouTube. We have the video embedded on the website as "social proof" that you should use our site.
In the last week that video started getting thousands of views on YouTube (not through our site). We noticed this because there was an increase in direct traffic and brand searches. The view count of the video on the YouTube site is rising rapidly.
Is there any way for us to figure out why this video is getting so much traffic? We'd like to know where it was shared and by whom.
The video was paid for and produced by a third party. As such, we don't have any access to the YouTube channel to which it was posted.