I've been given the task of promoting fundraising events online using Social Media and Google Analytics for our website.
Each fundraising event, has it's own Social Media Campaign. The purpose of a Social Media Campaign is to measure the engagement (from year to year) of people viewing the events and to see if it is improving or not.
As I see it there are two ways to measure the engagement:
- qualitative - Measure if we are reaching the correct demographic
- quantitative - Measure how many conversions we are getting
Both of these measurements can be measured from the various sources from which people are directed to an event page from our website:
- Various Local Business Sites
- Google Organic Search Results
Now considering this, I know that Google Analytics is capable to telling me where the the traffic might have come from, and what buttons someone may have clicked on my website.
But I have this feeling that I'm somehow mis-using Google Analytics as there is only one tracking number for all the pages in my site. It almost seems like I should have a separate tracking number for each of my Social Media Campaigns (read each of the fundraising events) that are on my website. And in this way I would be able to get numbers on just a particular event for a particular year, instead of for an entire website for the entirety of its existence.
Can I make multiple tracking IDs for a single website?