I use Google AdSense at a site with about 15000 page views monthly. If I use some tools the check my website's values then it says that it has a certain value and that I should be able to earn much more than I'm actually doing (I use solely google AdSense).
What could be the reason for my low AdSense earnings compared to the estimates of the tools, when the tools estimate a much higher profit from advertising than I actually make?
My web health score in AdSense is 5/5 and my income optimization in AdSense is 4/5, but is it AdSense itself that is suboptimal and I've missed some good source that the tools assume I could or should use, or is my SEO that is sub-par, or is it simply the tools that are not making a decent valuation?
I certainly would like to do as well as the tools say, but the tools report something similar to me record and peak in AdSense for a single day and not close to my average. For instance, one tools says that with my URL as input, the tool reports that the site
couldmake 100 USD daily and that estimate is much more than daily AdSense average. So maybe I'm missing something or the tools are just overvaluing the website?