I am a web developer. As such, I don't take part in hardcore SEO tactics. I leave that to the professionals. I do, however, make my sites compliant xHTML and CSS. I include the usual meta tags and descriptions and also do all the usual alt text on images.
I have a client who is giving me a hard time and is proving to be a bit of a pain in the ass.
Basically, he had developed a site around 6 years ago himself and according to him, all he did was include meta-tags and it was on page 1 of Google. Now after he contracted us to develop a new site, we included all tags and content on the new site that was on the old site, except now it seems its dropped to around page 65.
I'm no SEO expert, I don't even touch on that stuff apart from the stuff I described above. Can someone give me some advice as to what I can tell me client has happened? He seems to think everything revolves around meta-tags, and every time he calls he says that his meta-tags aren't doing anything. I know that meta-tags aren't everything these days but I don't know what to tell him.