I work for a company that is specialized in servers & networking Equipment. The company holds 3 subsidiaries that have different IT activities (software Engineering & application performance management, IT security, Oracle based business applications). Each subsidiary has its own identity (Name, logo).
We are thinking about rebuilding the company website and the main question I struggle on is to either create a single web site for the company and the subsidiaries, or to create one for each subsidiary.
In the first scenario, the visitor have to dig deep to reach the information he wants. In the second one, he may miss an information that might be of interest.
Are there any best practices or existing cases I should know about.
Thanks in advance