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I'm trying to figure out the value of specific pages by finding out if they are more or less likely to convert if they hit certain pages.

For example: I want to know if they are more likely to convert if they hit one of our case studies or if they go to our about page?

Is there a way to do this in Google Analytics? Or do I need secondary software?

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There are a few ways to do this with GA. One way would be to create a custom segment for views of your case study pages and then view your conversions with that segment activated.

You might also want to look into using funnels on your goal pages. Even without setting them up manually, you can search for 'funnel' within GA to see pages leading to your goal page.

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