I use Google Universal Analytics and track many events on my website.
I have defined an event based goal, based on the 'user signed in' event.
When looking at the reports, I figured that the goal conversion rate is calculated as:
(number of 'user signed in' events) / (total number of unique events)
- Is that really the way the rate is calculated? Since I have many unrelated events on my site, the conversion rate is meaningless
- How exactly are unique events calculated?
- What I'm trying to track is the number of unique visits in which the user signed in. Is there a proper way to track it (preferably without creating fake pageviews)?