Found a website with 4% bounce rate over a 5 month period, getting a little over a 1000 visits a week with most visitors coming from organic search results. Is that even possible? I never seen a bounce rate so low. The website itself has just an image, horizontal nav (6 items) and a introduction paragraph with a bullet list on the home page. 60% of the visitors land on the home page.
What could cause such low bounce rate? (not that's a bad thing).