I'm in the unfortunate situation of managing a very old website, that has been passed by the hands of at least 5 webmasters. Each has implemented new sections and other pages without regarding structure logic and SEO along with the rest of the site, creating multiple duplicated content pages. I have several cases of something like the following:
- specific page of an article within a section (like
- a generic link in the navigation linking to a "latest section article" wich is basically a duplicate of the previous page (the url is like
Previous practice was to update periodically the "latest article" page copy/pasting what is the new content for the section, along with creating a proper article page in the section archive. This behaviour is replicated in several sections, updated with various ranges, usually few months or weeks.
Unfortunately this site is built in flat HTML, and rebuild a controller logic on it could be quite time taking and my client is not willing to pay for it.
As a quick and dirty fix to the duplicated content on search engines, I've placed some 301 simple redirect in the .htaccess file like this
Redirect 301 /section/last-article.html http://site.com/section/article-title.html
and so on for all the unnecessary navigation links in the menu.
What I'm in doubt now is if it's considerated a bad practice to keep updating the redirects periodically according to the new published content, or if it's irrelevant for SEO.
I guess it's a trivial question, but I haven't found anything like my situation in my researches.