Various SEO consultancies have recommended that to get a site included in Google News, the URLs have to conform to a rather strict, and non-obvious format namely that they have to:
Display a three-digit number. The URL for each article must contain a unique number consisting of at least three digits. For example, we can't crawl an article with this URL:
http://www.google.com/news/article23.html. We can, however, crawl an article with this URL:
http://www.google.com/news/article234.html. Keep in mind that if the only number in the article consists of an isolated four-digit number that resembles a year, such as
http://www.google.com/news/article2006.html, we won't be able to crawl it.
However, there a number of news publishers who are listed in Google News, and don't have a unique, non-year number in them (i.e. The Guardian, which uses URLs of the form
Has anyone had any experience of getting sites listed with URLs such as this, and did they have to go through additional steps with Google to get them listed, or was a simple submission enough?