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Google webmasters Search Query Tool shows that my website is ranked for a particular keyword with an average position in Google, but when I type the same keyword in Google, I cant see my website ranked in that position. Why is that?

Example: Webmasters says that my webpage is ranked for the kw best hard drive brand with an average position of 4. But my website is ranked in 7th page. Why is that?

From this question, Google Webmasters tools search queries position it is said that Google images will also count as ranking. But I can't find my website in Google images also.

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up vote 1 down vote accepted

It is because Search Query Tool returns average. As results are personalised based on you, your location, ad-words etc., "average" is the position your site ranked at on average for different users.

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