I've gotten my first prospective client (lawyer) to build a custom website.
I'm charging on a fixed-contract rate for development work.
I've offered SEO as an option, but am not sure how to price these services. Should they be counted under "site maintenance", or a "Monthly Retainer Model"? Basically, should I be charging a fixed monthly rate?
From my limited SEO knowledge, I'm assuming I would be responsible not only for ensuring proper use of SEO HTML tag standards (utilizing h1, h2, h3, title, p, meta, etc...), but would also be doing:
- regular analytics reports
- on-site content improvements
- press releases
- link building
- keyword research
This would require me to keep up with the latest standards so that her site will be crawled effectively by search engines and ranked at the top.
That being said, what are your thoughts on how to price my services for SEO?
I've read this article too which states average rates for SEO... These look higher than what my hourly rate is for development: