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I've gotten my first prospective client (lawyer) to build a custom website.

I'm charging on a fixed-contract rate for development work.

I've offered SEO as an option, but am not sure how to price these services. Should they be counted under "site maintenance", or a "Monthly Retainer Model"? Basically, should I be charging a fixed monthly rate?

From my limited SEO knowledge, I'm assuming I would be responsible not only for ensuring proper use of SEO HTML tag standards (utilizing h1, h2, h3, title, p, meta, etc...), but would also be doing:

  • regular analytics reports
  • on-site content improvements
  • press releases
  • link building
  • keyword research
  • optimization

This would require me to keep up with the latest standards so that her site will be crawled effectively by search engines and ranked at the top.

That being said, what are your thoughts on how to price my services for SEO?

I've read this article too which states average rates for SEO... These look higher than what my hourly rate is for development:


share|improve this question

closed as primarily opinion-based by John Conde Apr 18 '14 at 1:32

Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise.If this question can be reworded to fit the rules in the help center, please edit the question.

@JohnConde Can you explain why this has been put on hold? It's an objective question requiring an thoroughly-analyzed answer – Growler Apr 18 '14 at 1:33
We cannot discuss pricing here. It is subjective and opinionated. – John Conde Apr 18 '14 at 1:38
Yes and No. You would get a fair amount of opinion. I also see what you mean. However, perhaps you can tailor the question slightly so that you can get specific rate/service ideas from people who are actually doing the same kinds of work with recommendations for someone who is jumping into the game. – closetnoc Apr 18 '14 at 1:39
@JohnConde Sorry if the question isn't clear. It's more for how I should structure my services. – Growler Apr 18 '14 at 4:06
With your "limited SEO knowledge" you shouldn't be offering or charging for SEO anyway. – zigojacko Apr 18 '14 at 6:52