As of today I have a new setting in one of my Google Analytics Accounts in Admin->Channel Groupings which is called "Manage Brand Terms" (see screenshot). I have not found documentation for this feature. Obviously this has to do with search, but from the sparse info in the tooltips - "We'll use this to classify your queries" - I do not quite understand what this does or how to use the setting. The settings don't seem to be reflected anywhere in the reports.
If anybody knows what this is about and is willing to share I'd be grateful.