I have a Magento-ecommerce site. Recently I migrated to Universal Analytics from Google Analytics. In Uiversal Analytics, I have tracked transaction data. It's displayed in Google Analytics conversion.
Now I have imported the Google Analytics data to Google AdWords using this Link.
I didn't used the Conversion ID of Google AdWords. I have added the code of Google Tag manager in Magento
head.phtml page. Is this is enough for tracking the Google AdWords conversion.
Now it has tracked the conversion in Google AdWords, but the conversion value is 0. Why it shows as 0? How to solve this?